Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Bibliometric and content analysis of viral marketing in marketing literature
Murat Çakirkayaa Academy of Applied Sciences, Department of Logistic Management, Necmettin Erbakan University, Konya, TurkıyeCorrespondence[email protected]
https://orcid.org/0000-0001-8191-6958View further author information
Önder Aytaç Afşarc Faculty of Economics and Administrative Sciences, Department of International Relations, Selcuk University, Konya, Turkıye
https://orcid.org/0000-0003-1394-3975View further author information
Article: 2364847
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Received 28 Sep 2023, Accepted 29 May 2024, Published online: 18 Jun 2024
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