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Cogent Economics & Finance Volume 7, 2019 - Issue 1
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Research Article

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Vinod MadhavanMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8910-4951View further author information
ORCID Icon,
Simon GeorgeMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaView further author information
&
Gururaj KidiyoorMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaView further author information
|
Yogesh P PaiManipal Institute of Management, Manipal Academy of Higher Education, Manipal, IndiaView further author information
(Reviewing editor)
Article: 1645631 | Received 29 Dec 2018, Accepted 16 Jul 2019, Published online: 12 Aug 2019

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Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong & Chittipa Ngamkroeckjoti. (2022) Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention. Cogent Business & Management 9:1.
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Sachithra Somasiri, Niki Murray & Emma Dresler. (2022) Solo female travellers: solitude as a solo travel need and intrusive experiences in Asia. Asia Pacific Journal of Tourism Research 27:11, pages 1127-1143.
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Jason Freeman, Lewen Wei, Hyun Yang & Fuyuan Shen. (2022) Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses. Journal of Promotion Management 28:5, pages 515-536.
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Meghna Rana & Nilesh Arora. (2022) How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness. Journal of Global Marketing 35:3, pages 248-267.
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Articles from other publishers (2)

Keng Sheng Chew, Say Keat Ooi, Noor Fareen Abdul Rahim, Shirly Siew-Ling Wong, Vanitha Kandasamy & Shin-Shin Teo. (2023) Perception of nudge interventions to mitigate medication errors risk in healthcare service delivery. BMC Health Services Research 23:1.
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Meghna Rana & Nilesh Arora. (2022) Decoding the Social Media Advertising Influence on Consumer Attitude and Intention. Vision: The Journal of Business Perspective, pages 097226292210995.
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