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Cogent Economics & Finance Volume 7, 2019 - Issue 1
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Research Article

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Vinod MadhavanMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8910-4951View further author information
ORCID Icon,
Simon GeorgeMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaView further author information
&
Gururaj KidiyoorMarketing, T A Pai Management Institute, TAPMI Campus, 80, Manipal, Karnataka576104, IndiaView further author information
|
Yogesh P PaiManipal Institute of Management, Manipal Academy of Higher Education, Manipal, IndiaView further author information
(Reviewing editor)
Article: 1645631 | Received 29 Dec 2018, Accepted 16 Jul 2019, Published online: 12 Aug 2019

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