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Research Articles

The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities

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Pages 172-193 | Received 02 Mar 2015, Accepted 02 Mar 2015, Published online: 11 May 2015

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Read on this site (9)

Ahmed Agyapong, Samuel Yaw Akomea, Marting Ansah Owusu, Abigail Phoebe Nkansah & Mariama Zakari. (2023) Managerial capability, business strategy, and performance: the role of external factors. Small Enterprise Research 30:3, pages 318-342.
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Dominic Essuman, David Asamoah & Emmanuel Kwabena Anin. (2021) How interfirm governance mechanisms and capabilities determine supply chain responsiveness in small businesses: Evidence from an African market. Africa Journal of Management 7:3, pages 423-446.
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William Phanuel Kofi Darbi & Stanley Coffie. (2021) Using social practice approaches for strategic management research in Africa: an example, design considerations and potential contributions. Africa Journal of Management 7:2, pages 240-262.
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Suzzie Owiredua Aidoo, Ahmed Agyapong, Moses Acquaah & Samuel Yaw Akomea. (2021) The performance implications of strategic responses of SMEs to the covid-19 pandemic: Evidence from an African economy. Africa Journal of Management 7:1, pages 74-103.
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Ahmed Agyapong, Dominic Essuman & Love Afia Kesewa Yeboah. (2021) Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy: a contingent resource-based view. Journal of Small Business & Entrepreneurship 33:1, pages 29-48.
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Suzzie Owiredua Aidoo, Ahmed Agyapong & Henry Kofi Mensah. (2020) Social capital and performance of SMEs: The role of entrepreneurial orientation and managerial capability. Africa Journal of Management 6:4, pages 377-406.
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Ahmed Agyapong, Stephen Zamore & Henry Kofi Mensah. (2020) Strategy and Performance: Does Environmental Dynamism Matter?. Journal of African Business 21:3, pages 315-337.
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Amin Ur Rehman & Muhammad Anwar. (2019) Mediating role of enterprise risk management practices between business strategy and SME performance. Small Enterprise Research 26:2, pages 207-227.
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Katia M. Galdino, Moses N. Kiggundu, Carla D. Jones & Sangbum Ro. (2018) The Informal Economy in pan-Africa: Review of the Literature, Themes, Questions, and Directions for Management Research. Africa Journal of Management 4:3, pages 225-258.
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Samuel Yaw Akomea, Ahmed Agyapong, Godwin Ampah & Hannah Vivian Osei. (2022) Entrepreneurial orientation, sustainability practices and performance of small and medium enterprises: evidence from an emerging economy. International Journal of Productivity and Performance Management 72:9, pages 2629-2653.
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Srinivasa A. Rao, Waheed Kareem Abdul, Raavee Kadam & Abhilasha Singh. (2023) Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India. Measuring Business Excellence 27:3, pages 460-482.
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Petra Lesnikova, Jarmila Schmidtova & Izabela Cichocka. (2023) Strategy formulation activities with emphasis on strategic management tools and techniques in Slovak companies. Problems and Perspectives in Management 21:3, pages 54-68.
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Katia M Galdino, Gonzalo Molina-Sieiro, Bruce T Lamont & R Michael HolmesJrJr. (2022) Factor markets, institutional quality and firm formalisation: The contingent effect of economic conditions at the founding stage. International Small Business Journal: Researching Entrepreneurship 41:4, pages 432-461.
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Samuel Yaw Akomea, Ahmed Agyapong, Suzzie Owiredua Aidoo & Simms Mensah Kyei. (2023) The roles of social capital, entrepreneurial orientation and competitive intensity in managerial capability and performance relationship: evidence from an emerging market economy. Journal of Strategy and Management 16:2, pages 341-361.
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Kwame Owusu Kwateng, Benjamin Fokuoh & Francis Kamewor Tetteh. (2022) The relationship between vendor managed inventory and operational performance. Modern Supply Chain Research and Applications 4:3, pages 202-222.
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Ahmed Agyapong, Suzzie Owiredua Aidoo & Samuel Yaw Akomea. (2021) Does managerial capability always drive performance? Empirical examinations of small and medium firms (SMEs) in a developing economy. International Journal of Productivity and Performance Management 71:6, pages 2337-2360.
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Carlos M. Jardon & Xavier Martinez-Cobas. (2022) Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces. SAGE Open 12:2, pages 215824402210799.
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Fabiane Tubino Garcia, Carla Schwengber ten Caten, Elaine Aparecida Regiani de Campos, Aline Marian Callegaro & Diego Augusto de Jesus Pacheco. (2022) Mortality Risk Factors in Micro and Small Businesses: Systematic Literature Review and Research Agenda. Sustainability 14:5, pages 2725.
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Kabiru Sa'ad Sa'id. 2022. Multidisciplinary Perspectives on Cross-Border Trade and Business. Multidisciplinary Perspectives on Cross-Border Trade and Business 203 221 .
Maria Rio Rita, Yeterina Widi Nugrahanti, Ari Budi Kristanto, Petrus Usmanij & Vanessa Ratten. 2022. Innovation in ASEAN. Innovation in ASEAN 85 106 .
Dr. Desire S. Luamba, Dr. Marvin L.J. Blye, Dr. Ir. Edouard M. Mwema, Dr. Irene A. Williams, Dr. Kevin James & Dr. Joel Chagadama. (2021) The Benefits of Innovation for Small Businesses. International Journal of Business and Management Research 9:4, pages 425-432.
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Obi Berko Obeng Damoah & Augustine Awuah Peprah. (2021) Synthesis of small and medium enterprise research in Ghana. Journal of Global Entrepreneurship Research 11:1, pages 451-468.
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Ebenezer Afum, Yaw Agyabeng-Mensah, Innocent Senyo Kwasi Acquah, Charles Baah, Essel Dacosta, Clifford Sekyere Owusu & Joseph Amponsah Owusu. (2021) Examining the links between logistics outsourcing, company competitiveness and selected performances: the evidence from an emerging country. The International Journal of Logistics Management 32:3, pages 1068-1090.
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Abdullah Fahad AlMulhim. (2021) The role of internal and external sources of knowledge on frugal innovation: moderating role of innovation capabilities. International Journal of Innovation Science 13:3, pages 341-363.
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Zaynab Dadzie, Ahmed Agyapong & Abdulai Suglo. (2020) The role of internationalization in entrepreneurial orientation-performance link: empirical study of SMEs in a developing nation perspective. Review of International Business and Strategy 31:2, pages 257-280.
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Mugove Mashingaidze, Maxwell Phiri & Mapeto Bomani. (2021) The influence of strategy formulation practices on the perceived financial performance of small and medium enterprises: The Zimbabwean experience. The Southern African Journal of Entrepreneurship and Small Business Management 13:1.
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Ahmed Agyapong, Patience Dakora Maaledidong & Henry Kofi Mensah. (2021) Performance outcome of entrepreneurial behavior of SMEs in a developing economy: the role of international mindset. Journal of Strategy and Management 14:2, pages 227-245.
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Muhammad Anwar & Syed Z. A. Shah. (2020) Entrepreneurial orientation and generic competitive strategies for emerging SMEs: Financial and nonfinancial performance perspective . Journal of Public Affairs 21:1.
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Yuqiu Lu, Guowei Li, Zhe Luo, Muhammad Anwar & Yunju Zhang. (2021) Does Intellectual Capital Spur Sustainable Competitive Advantage and Sustainable Growth?: A Study of Chinese and Pakistani Firms. SAGE Open 11:1, pages 215824402199670.
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Han Ma. (2021) The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s. E3S Web of Conferences 235, pages 03005.
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Lyna Latifah, Doddy Setiawan, Y. Anni Aryani & Rahmawati Rahmawati. (2020) Business strategy – MSMEs' performance relationship: innovation and accounting information system as mediators. Journal of Small Business and Enterprise Development 28:1, pages 1-21.
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SAMUEL AFRIYIE, JIANGUO DU & ABDUL-AZIZ IBN MUSAH. (2019) INNOVATION AND KNOWLEDGE SHARING OF SME IN AN EMERGING ECONOMY; THE MODERATING EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE. International Journal of Innovation Management 24:04, pages 2050034.
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Samuel Afriyie, Jianguo Du & Abdul-Aziz Ibn Musah. (2020) The nexus among innovation types, knowledge sharing, transformational leadership, and marketing performance in an emerging economy. Journal of Indian Business Research 12:4, pages 529-548.
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Mona Rashidirad & Hamid Salimian. (2020) SMEs’ dynamic capabilities and value creation: the mediating role of competitive strategy. European Business Review 32:4, pages 591-613.
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Özgür Atılgan. 2020. Competitiveness, Organizational Management, and Governance in Family Firms. Competitiveness, Organizational Management, and Governance in Family Firms 45 66 .
Collins Kankam-Kwarteng, Barbara Osman & Jacob Donkor. (2019) Innovative low-cost strategy and firm performance of restaurants. Asia Pacific Journal of Innovation and Entrepreneurship 13:3, pages 266-281.
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Samuel Afriyie, Jianguo Du & Abdul-Aziz Ibn Musah. (2019) Innovation and marketing performance of SME in an emerging economy: the moderating effect of transformational leadership. Journal of Global Entrepreneurship Research 9:1.
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Hailu Getnet, Aron O'Cass, Hormoz Ahmadi & Vida Siahtiri. (2019) Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties. Industrial Marketing Management 83, pages 70-80.
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Najib Khan, Shuangjie Li, Muhammad Safdar & Zia Khan. (2019) The Role of Entrepreneurial Strategy, Network Ties, Human and Financial Capital in New Venture Performance. Journal of Risk and Financial Management 12:1, pages 41.
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Ahmed Agyapong, Henry Kofi Mensah & Anastasia Mma Ayuuni. (2018) The moderating role of social network on the relationship between innovative capability and performance in the hotel industry. International Journal of Emerging Markets 13:5, pages 801-823.
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Richard B. Nyuur, Ružica Brecic & Yaw A. Debrah. (2018) SME international innovation and strategic adaptiveness. International Marketing Review 35:2, pages 280-300.
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AHMED AGYAPONG, KOFI AMANOR & KOFI POKU. (2017) ANTECEDENTS TO THE IMPLEMENTATION OF HYBRID STRATEGY IN A DYNAMIC BUSINESS ENVIRONMENT — AN ECONOMETRIC ANALYSIS OF BUSINESS DECISIONS IN GHANA. Journal of Developmental Entrepreneurship 21:04, pages 1650025.
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Luqman Oyekunle Oyewobi, Abimbola Olukemi Windapo, James Olabode Bamidele Rotimi & Richard Ajayi Jimoh. (2016) Relationship between competitive strategy and construction organisation performance. Management Decision 54:9, pages 2340-2366.
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Luqman Oyekunle Oyewobi, Abimbola Olukemi Windapo & James O. B. Rotimi. (2016) Environment, competitive strategy, and organizational characteristics: A path analytic model of construction organizations’ performance in South Africa. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 33:3, pages 213-226.
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Solmaz Filiz Karabag & Christian Berggren. 2016. Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation. Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation 455 472 .
Kwaku Appietu-Ankrah, Ahmed Agyapong, Henry Kofi Mensah & Felicity Asiedu-Appiah. (2021) Performance Outcomes of Organizational Learning Capability in Dynamic Market Conditions: The Role of Knowledge Management. SSRN Electronic Journal.
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