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Managing Sport and Leisure Volume 24, 2019 - Issue 5
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Articles

User engagement from within the Twitter community of professional sport organizations

Michael L. NaraineFaculty of Business and Law, Department of Management, Deakin University, Geelong, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9132-1269
ORCID Icon,
Henry T. WearFaculty of Business and Law, Department of Management, Deakin University, Geelong, AustraliaORCID Iconhttps://orcid.org/0000-0002-2318-4143
ORCID Icon &
Damien J. WhitburnFaculty of Business and Law, Department of Management, Deakin University, Geelong, Australia
Pages 275-293 | Received 18 Jul 2018, Accepted 08 Jun 2019, Published online: 21 Jun 2019

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Alexander John Bond, Paul Widdop, David Cockayne & Daniel Parnell. (2023) Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19. Managing Sport and Leisure 28:6, pages 732-748.
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Jordan T. Bakhsh, Luke R. Potwarka, Michael L. Naraine & Henry Wear. (2023) Reconceptualizing a model of demonstration effects: integrating rational, affective, and behavioral constructs. European Sport Management Quarterly 23:3, pages 745-766.
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Michael L. Naraine, Ashley Thompson, Erik L. Lachance, Benoît Séguin, Marijke Taks, Milena M. Parent & Russell Hoye. (2022) Examining Board and Executive Staff Perceptions of Social Media in National Sport Organizations. Journal of Global Sport Management 0:0, pages 1-21.
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Nick Burton, Michael L. Naraine & Olan Scott. (2021) Exploring Paralympic digital sponsorship strategy: an analysis of social media activation. Managing Sport and Leisure 0:0, pages 1-17.
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André Richelieu & Andrew Webb. (2021) Strategic sport marketing in the society of the spectacle. Journal of Strategic Marketing 0:0, pages 1-18.
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Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson & Andrew J. Martin. (2021) Transforming the Fan Experience through Livestreaming: A Conceptual Model. Journal of Interactive Advertising 21:2, pages 79-92.
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Bo Li, Olan K. M. Scott, Michael L. Naraine & Brody J. Ruihley. (2021) Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories. Journal of Interactive Advertising 21:2, pages 108-120.
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Bomin Paek, Alan Morse, Susan Hutchinson & Choong Hoon Lim. (2021) Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review 24:2, pages 322-344.
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Brandon Mastromartino, Walker J. Ross, Henry Wear & Michael L. Naraine. (2020) Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19. Sport in Society 23:11, pages 1707-1723.
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Articles from other publishers (17)

Wei Han & Xinyu Zhang. (2023) Development and application of a sports health cloud management platform model based on internet of things technology. Internet Technology Letters.
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Robin L. Wakefield & Kirk Wakefield. (2022) The antecedents and consequences of intergroup affective polarisation on social media. Information Systems Journal 33:3, pages 640-668.
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Emil Steiner, Matthew Pittman & Brandon Boatwright. (2023) When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention. International Journal of Sport Communication, pages 1-11.
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Nirma Sadamali Jayawardena, Abhishek Behl, Mitchell Ross, Sara Quach, Park Thaichon, Vijay Pereira, Achint Nigam & Thanh Tiep Le. (2022) Two Decades of Research on Consumer Behaviour and Analytics. Journal of Global Information Management 30:1, pages 1-38.
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Brandon Mastromartino & Michael L. Naraine. (2021) (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media. International Journal of Sports Marketing and Sponsorship 23:5, pages 934-949.
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Damien Whitburn, Chelsey Taylor, Paul Turner & Adam Karg. (2022) The Effects of Sport Organization Messaging Bias on Consumers: A Gender Focus. International Journal of Sport Communication 15:3, pages 218-232.
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Olan K.M. Scott, Nicholas Burton & Bo Li. (2021) Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram. International Journal of Sports Marketing and Sponsorship 23:3, pages 612-627.
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Michael L. Naraine & Jordan T. Bakhsh. (2022) Optimizing Social Media Engagement in Professional Sport: A 3-Year Examination of Facebook, Instagram, and Twitter Posts. International Journal of Sport Communication 15:2, pages 103-116.
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Hao Liu, Yang Zhang, Ke Lian, Yifei Zhang, Oscar Sanjuán Martínez & Rubén González Crespo. (2022) Health care data analysis and visualization using interactive data exploration for sportsperson. Science China Information Sciences 65:6.
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Megan C. Piché & Michael L. Naraine. (2022) Off the Court: Examining Social Media Activity and Engagement in Women’s Professional Sport. International Journal of Sport Communication 15:1, pages 23-32.
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Michael L. Naraine, Ann Pegoraro & Henry Wear. (2019) #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Communication & Sport 9:4, pages 625-645.
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Samuel López-Carril, Miguel Villamón & María Huertas González-Serrano. (2021) Linked(In)g Sport Management Education with the Sport Industry: A Preliminary Study. Sustainability 13:4, pages 2275.
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Samuel López-Carril, María Huertas González-Serrano, Ferran Calabuig-Moreno, Vicente Añó & Christos Anagnostopoulos. (2021) Development and Preliminary Validation of Social Media as an Educational and Professional Tool Student Perceptions Scale (SMEPT-SPS). Sustainability 13:4, pages 1814.
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Samuel López-Carril, Paloma Escamilla-Fajardo, Maria Huertas González-Serrano, Vanessa Ratten & Rómulo Jacobo González-García. (2020) The Rise of Social Media in Sport: A Bibliometric Analysis. International Journal of Innovation and Technology Management 17:06.
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Emily Stadder & Michael L. Naraine. (2020) Place Your Bets: An Exploratory Study of Sports-Gambling Operators’ Use of Twitter for Relationship Marketing. International Journal of Sport Communication 13:2, pages 157-180.
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Stanislav Dadelo. (2020) THE ANALYSIS OF SPORTS AND THEIR COMMUNICATION IN THE CONTEXT OF CREATIVE INDUSTRIES. Creativity Studies 13:2, pages 246-256.
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Michael L. Naraine, Norm O'Reilly, Nadège Levallet & Liz Wanless. (2020) If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games. Sport, Business and Management: An International Journal 10:2, pages 207-226.
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