Big-Five Personality and Motivations Associated with Sport Team Social Networking Site Usage: A Cluster Analysis Approach

Yongjae KimDepartment of Sport Management and Leadership Studies, Kutztown University of Pennsylvania, Kutztown, PA, United StatesCorrespondence[email protected]

http://orcid.org/0000-0002-2355-7739 View further author information

Soojin KimDepartment of Sport Management and Leadership Studies, Kutztown University of Pennsylvania, Kutztown, PA, United StatesView further author information

Yong-Man KimDepartment of Sport Management, Dankook University, Cheonan-si, KoreaView further author information

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Thomas Karagiorgos, Apostolia Ntovoli & Konstantinos Alexandris. (2023) Developing a brand personality framework in the context of outdoor small-scale sport events. Journal of Convention & Event Tourism 24:3, pages 246-268.
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Sebastian Uhrich, Anton Behrens, Tae-Ahn Kang, Hirotaka Matsuoka & Kim Uhlendorf. (2023) Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations. Journal of Global Sport Management 8:1, pages 252-280.
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Big-Five Personality and Motivations Associated with Sport Team Social Networking Site Usage: A Cluster Analysis Approach

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