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Journal of Global Sport Management Volume 3, 2018 - Issue 3: Tackling Global Issues Facing Rugby Union
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Original Articles

Communal Brand Associations as Drivers of Team Identity and Consumer Behavior

Henry WearDepartment of Management, Deakin University, Burwood, VIC, AustraliaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-2318-4143View further author information
ORCID Icon,
Stephen HillsGuildhall School of Business and Law, London Metropolitan University, London, UKView further author information
,
Bob HeereDepartment of Sport and Entertainment Management, University of South Carolina, Columbia, SC, USAView further author information
&
Matthew WalkerDepartment of Health and Kinesiology, Texas A&M University, College Station, TX, USAORCID Iconhttp://orcid.org/0000-0002-1638-0277View further author information
ORCID Icon
Pages 302-320 | Received 20 May 2017, Accepted 29 Oct 2017, Published online: 13 Feb 2018

Citations (4)

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Read on this site (2)

Brandon Mastromartino, Walker J. Ross, Henry Wear & Michael L. Naraine. (2020) Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19. Sport in Society 23:11, pages 1707-1723.
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Rachel J. Batty, Farah Palmer, John Nauright & John Davies. (2018) The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue. Journal of Global Sport Management 3:3, pages 209-214.
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Articles from other publishers (2)

Thomas Karagiorgos, Yannis Lianopoulos, Konstantinos Alexandris & Charilaos Kouthouris. (2023) The role of brand associations on the development of place attachment into outdoor adventure tourism destinations. Journal of Outdoor Recreation and Tourism 42, pages 100617.
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Henry Wear & Bob Heere. (2020) Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team. Journal of Sport Management 34:5, pages 475-487.
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