Communal Brand Associations as Drivers of Team Identity and Consumer Behavior

References

• Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102–120.
   Web of Science ®Google Scholar
• Amner, L. (2015). How much does a country's characteristics influence their rugby style?. The Roar. Retrieved March 12, 2017, from http://www.theroar.com.au/2015/06/20/how-much-does-a-countrys-characteristics-influence-their-rugby-style/
   Google Scholar
• Anderson, B. (2006). Imagined communities: Reflections on the origin and spread of nationalism. New York, NY: Verso Books.
   Google Scholar
• Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management, 22(2), 205–226.
   Web of Science ®Google Scholar
• Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128–137.
   Web of Science ®Google Scholar
• Bhat, S., & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32–43.
   Google Scholar
• Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88.
   Web of Science ®Google Scholar
• Biscaia, R., Correia, A., Ross, S., Rosado, A., & Maroco, J. (2013). Spectator-based brand equity in professional soccer. Sport Marketing Quarterly, 22(1), 20–32.
   Google Scholar
• Boyle, B. A., & Magnusson, P. (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans. Journal of Sport Management, 21(4), 497–520.
   Web of Science ®Google Scholar
• Carlson, B. D., Suter, T. A., & Brown, T. J. (2008). Social versus psychological brand community: The role of psychological sense of brand community. Journal of Business Research, 61(4), 284–291.
   Web of Science ®Google Scholar
• Cova, B., & Pace, S. (2006). Brand community of convenience products: New forms of customer empowerment-the case “My Nutella The Community.” European Journal of Marketing, 40(9/10), 1087–1105.
   Web of Science ®Google Scholar
• Deaux, K., Reid, A., Mizrahi, K., & Ethier, K. A. (1995). Parameters of social identity. Journal of personality and social psychology, 68(2), 280–291.
   Web of Science ®Google Scholar
• Filo, K., Funk, D. C., & Alexandris, K. (2008). Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness. International Journal of Sport Management and Marketing, 3(1–2), 39–57.
   Google Scholar
• Fink, J. S., Parker, H. M., Brett, M., & Higgins, J. (2009). Off-field behavior of athletes and team identification: Using social identity theory and balance theory to explain fan reactions. Journal of Sport Management, 23(2), 142–155.
   Web of Science ®Google Scholar
• Fink, J. S., Trail, G. T., & Anderson, D. F. (2002). An examination of team identification: Which motives are most salient to its existence?. International Sports Journal, 6(2), 195–207.
   Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
   Web of Science ®Google Scholar
• Gladden, J. M., & Funk, D. C. (2001). Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyalty. International Journal of Sports Marketing and Sponsorship, 3(1), 54–81.
   Google Scholar
• Gladden, J. M., & Funk, D. C. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport Management, 16(1), 54–81.
   Web of Science ®Google Scholar
• Gladden, J. M., Mime, G. R., & Sutton, W. A. (1998). A conceptual framework for assessing brand equity in division I college athletics. Journal of Sport Management, 12(1), 1–19.
   Web of Science ®Google Scholar
• Grant, N., Heere, B., & Dickson, G. (2011). New sport teams and the development of brand community. European Sport Management Quarterly, 11(1), 35–54.
   Web of Science ®Google Scholar
• Guimaraes, G., Stride, C., & O'Reilly, D. (2016). Brand community, loyalty and promise in myfootballclub.co.uk. Sport, Business and Management: An International Journal, 6(2), 137–157.
   Google Scholar
• Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2005). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Hayes, A. F. (2012). PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. Retrieved from http://www.afhayes.com
   Google Scholar
• Hedlund, D. P. (2014). Creating value through membership and participation in sport fan consumption communities. European Sport Management Quarterly, 14(1), 50–71.
   Web of Science ®Google Scholar
• Heere, B., & James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319–337.
   Web of Science ®Google Scholar
• Heere, B., James, J. D., Yoshida, M., & Scremin, G. (2011a). The effect of associated group identities on team identity. Journal of Sport Management, 25(6), 606–621.
   Web of Science ®Google Scholar
• Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J. S., & James, J. D. (2011b). Brand community development through associated communities: Grounding community measurement within social identity theory. Journal of Marketing Theory and Practice, 19(4), 407–422.
   Google Scholar
• Katz, M., & Heere, B. (2013). Leaders and followers: An exploration of the notion of scale-free networks within a new brand community. Journal of Sport Management, 27(4), 271–287.
   Web of Science ®Google Scholar
• Katz, M., & Heere, B. (2015). Empowerment within brand communities: Overcoming the Achilles’ Heel of scale-free networks. Sport Management Review, 18(3), 370–383.
   Web of Science ®Google Scholar
• Kaynak, E., Salman, G. G., & Tatoglu, E. (2008). An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 15(5), 336–357.
   Google Scholar
• Keller, K. L. (1993). Conceptualizing, Measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
   Web of Science ®Google Scholar
• Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
   Web of Science ®Google Scholar
• Kitson, R. (2016). European cup rugby returns, with public appetite hopefully to follow. The Guardian. Retrieved April 12, 2017, from https://www.theguardian.com/sport/blog/2016/oct/13/european-champions-cup-challenge-cup-rugby-2016-17
   Google Scholar
• Kunkel, T., Doyle, J. P., Funk, D. C., Du, J., & McDonald, H. (2016). The development and change of brand associations and their influence on team loyalty over time. Journal of Sport Management, 30(2), 117–134.
   Web of Science ®Google Scholar
• Kunkel, T., Funk, D., & King, C. (2014). Developing a conceptual understanding of consumer-based league brand associations. Journal of Sport Management, 28(1), 49–67.
   Web of Science ®Google Scholar
• Lancaster, K. J. (1966). A new approach to consumer theory. The Journal of Political Economy, 74(2), 132–157.
   Web of Science ®Google Scholar
• Lance, C. E., Butts, M. M., & Michels, L. C. (2006). The sources of four commonly reported cutoff criteria what did they really say?. Organizational Research Methods, 9(2), 202–220.
   Web of Science ®Google Scholar
• Lock, D. J., & Funk, D. C. (2016). The Multiple In-group Identity Framework. Sport Management Review, 19(2), 85–96.
   Web of Science ®Google Scholar
• Lock, D., Funk, D. C., Doyle, J. P., & McDonald, H. (2014). Examining the longitudinal structure, stability, and dimensional interrelationships of team identification. Journal of Sport Management, 28(2), 119–135.
   Web of Science ®Google Scholar
• Lock, D., Taylor, T., & Darcy, S. (2011). In the absence of achievement: The formation of new team identification. European Sport Management Quarterly, 11(2), 171–192.
   Web of Science ®Google Scholar
• McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38–54.
   Web of Science ®Google Scholar
• McDonald, H., Leckie, C., Karg, A., Zubcevic‐Basic, N., & Lock, D. (2016). Segmenting initial fans of a new team: A taxonomy of sport early adopters. Journal of Consumer Behaviour, 15(2), 136–148.
   Web of Science ®Google Scholar
• Muniz, A. M., Jr, & O'guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432.
   Web of Science ®Google Scholar
• Park, C. W., Javvorski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50, 135–145.
   Web of Science ®Google Scholar
• Phua, J. J. (2010). Sports fans and media use: Influence on sports fan identification and collective self-esteem. International Journal of Sport Communication, 3(2), 190–206.
   Google Scholar
• Potter, R. F., & Keene, J. R. (2012). The effect of sports fan identification on the cognitive processing of sports news. International Journal of Sport Communication, 5(3), 348–367.
   Google Scholar
• Robinson, G. (2017, March 2). Super Rugby crowds down but ratings up in 2017. The Northwest Star. Retrieved April 2, 2017, from http://www.northweststar.com.au/story/4504953/super-rugby-crowds-down-but-ratings-up-in-2017/
   Google Scholar
• Ross, S. D. (2006). A conceptual framework for understanding spectator-based brand equity. Journal of Sport Management, 20(1), 22–38.
   Web of Science ®Google Scholar
• Shapiro, S. L., Ridinger, L. L., & Trail, G. T. (2013). An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program. Journal of Sport Management, 27(2), 130–145.
   Web of Science ®Google Scholar
• Tajfel, H. E. (1978). Differentiation between social groups: Studies in the social psychology of intergroup relations. Oxford, England: Academic Press.
   Google Scholar
• Trail, G. T., Anderson, D. F., & Fink, J. S. (2005). Consumer satisfaction and identity theory: A model of sport spectator conative loyalty. Sport Marketing Quarterly, 14(2), 98–111.
   Google Scholar
• Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108.
   Google Scholar
• Underwood, R., Bond, E., & Baer, R. (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1–13.
   Google Scholar
• Wann, D. L. (2006). Examining the potential causal relationship between sport team identification and psychological well-being. Journal of Sport Behavior, 29(1), 79.
   Google Scholar
• Wann, D. L., & Polk, J. (2007). The positive relationship between sport team identification and belief in the trustworthiness of others. North American Journal of Psychology, 9(2), 251–256.
   Google Scholar
• Wann, D. L., & Weaver, S. (2009). Understanding the relationship between sport team identification and dimensions of social well-being. North American Journal of Psychology, 11(2), 219–230.
   Google Scholar
• Watkins, B. A. (2014). Revisiting the social identity-brand equity model: An application to professional sports. Journal of Sport Management, 28(4), 471–480.
   Web of Science ®Google Scholar
• Wear, H., Heere, B., & Clopton, A. (2016). Are they wearing their pride on their sleeve? Examining the impact of team and university identification upon brand equity. Sport Marketing Quarterly, 25(2), 79–89.
   Web of Science ®Google Scholar
• Woolf, J., Heere, B., & Walker, M. (2013). Do charity sport events function as “Brandfests” in the development of brand community?. Journal of Sport Management, 27(2), 95–107.
   Web of Science ®Google Scholar
• Yoshida, M., Gordon, B., Heere, B., & James, J. D. (2015a). Fan community identification: An empirical examination of its outcomes in Japanese professional sport. Sport Marketing Quarterly, 24(2), 105–119.
   Web of Science ®Google Scholar
• Yoshida, M., Heere, B., & Gordon, B. (2015b). Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself. Journal of Sport Management, 29(3), 318–333.
   Web of Science ®Google Scholar
• Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206.
   Web of Science ®Google Scholar