Citations (36)
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Natalia Vila-Lopez & Ines Kuster-Boluda. (2017) Excellent products or servitisation? Analysing retailers’ preference before and after a loyalty programme. Total Quality Management & Business Excellence 28:11-12, pages 1378-1392.
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Miguel Ángel Calderón Molina, Beatriz Palacios Florencio, José Manuel Hurtado González & José Luis Galán González. (2016) Implementing the balanced scorecard: its effect on the job environment. Total Quality Management & Business Excellence 27:1-2, pages 81-96.
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Shenyu Li, Siva K. Balasubramanian & Peter T.L. Popkowski Leszczyc. (2014) The profit impact of the transaction-specific assets: a process model of adaptive marketing resources. Journal of Strategic Marketing 22:4, pages 316-327.
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Natalia Rubio, Nieves Villaseñor & María Jesús Yagüe. (2013) Perceived value of retail service and loyalty to the commercial chain: the role of propensity to buy store brands. The International Review of Retail, Distribution and Consumer Research 23:5, pages 493-510.
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JoseM. Pina, NinaM. Iversen & Eva Martinez. (2010) Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway. Journal of Marketing Management 26:9-10, pages 943-966.
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Jesús Cambra-Fierro & Yolanda Polo-Redondo. (2009) A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context. Journal of Strategic Marketing 17:5, pages 411-431.
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Joel Espejel, Carmina Fandos & Carlos Flavián. (2008) The Influence of Consumer Degree of Knowledge on Consumer Behavior: The Case of Spanish Olive Oil. Journal of Food Products Marketing 15:1, pages 15-37.
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Elena Fraj-Andrés & Eva Martínez-Salinas. (2007) Impact of Environmental Knowledge on Ecological Consumer Behaviour. Journal of International Consumer Marketing 19:3, pages 73-102.
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Yolanda
Polo Redondo & JesúsJ. Cambra Fierro. (2006) The Long-Term Orientation of Firm-Suppliers Relationships. Journal of Food Products Marketing 12:4, pages 79-108.
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Yolanda
Polo Redondo & Jesús J.
Cambra Fierro. (2006) Moderating Effect of Relationship Life Cycle in Long-Term Orientation of Firm-Supplier Relationships. Journal of Global Marketing 19:3-4, pages 63-91.
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Articles from other publishers (26)
Estefania Ballester, Carla Ruiz-Mafé & Natalia Rubio. (2022) Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits. International Journal of Contemporary Hospitality Management 35:6, pages 2267-2288.
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Leonidas C. Leonidou, Bilge Aykol, John Hadjimarcou & Dayananda Palihawadana. (2021) Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective. Psychology & Marketing 38:11, pages 2122-2141.
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Arun Aggarwal, Kamrunnisha Nobi & Sanjay Rastogi. (2020) Linking structural empowerment and distributive justice to employee's behavioral and attitudinal consequences: Testing the mediating role of psychological empowerment. Journal of Public Affairs.
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Mónica Gómez-Suárez & Carmen Abril. 2020. Global Branding. Global Branding
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Ilir Hajdini & Josef Windsperger. (2019) Contractual restraints and performance in franchise networks. Industrial Marketing Management 82, pages 96-105.
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Beatriz Moliner-Velázquez, María Fuentes-Blasco & Irene Gil-Saura. (2019) The role of ICT, eWOM and guest characteristics in loyalty. Journal of Hospitality and Tourism Technology 10:2, pages 153-168.
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Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles. (2018) Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency. Administrative Sciences 8:4, pages 77.
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Isidora Milošević, Ana Trajković, Tamara Rajić, Đorđe Nikolić & Sanela Arsić. (2018) The effects of quality certification in establishing and developing customer: Supplier relationships. Serbian Journal of Management 13:1, pages 115-131.
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Amanpreet Singh & Lalit Mohan Kathuria. (2016) Understanding drivers of branded food choice among low-income consumers. Food Quality and Preference 52, pages 52-61.
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Mónica Gómez-Suárez & Carmen Abril. 2016. Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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Natalia Rubio, Javier Oubiña & Mónica Gómez-Suárez. (2015) Understanding brand loyalty of the store brand’s customer base. Journal of Product & Brand Management 24:7, pages 679-692.
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Natalia Rubio, Nieves Villaseñor & Javier Oubiña. (2015) Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly 18:2, pages 111-126.
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Natalia Rubio, Javier Oubiña & Nieves Villaseñor. (2014) Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products. Food Quality and Preference 32, pages 289-298.
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Natalia Vila López, Inés Küster Boluda, Pedro Canales Ronda & Asunción Hernández Fernández. (2013) La internacionalización como variable moderadora en las estrategias fabricante-distribuidor. Cuadernos de Economía y Dirección de la Empresa 16:4, pages 259-269.
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Natalia Vila López, Inés Küster Boluda & Enrique Bigné. (2013) CREDIBILIDAD CORPORATIVA EN CADENAS TELEVISIVAS: ANTECEDENTES Y EFECTOS. Revista Española de Investigación de Marketing ESIC 17:1, pages 61-82.
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Carmina Fandos Herrera & Carlos Flavián Blanco. (2011) Consequences of consumer trust in PDO food products: the role of familiarity. Journal of Product & Brand Management 20:4, pages 282-296.
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Eva Martínez & José M. Pina. (2010) Consumer responses to brand extensions: a comprehensive model. European Journal of Marketing 44:7/8, pages 1182-1205.
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Joel Espejel, Carmina Fandos & Carlos Flavián. (2009) The influence of consumer involvement on quality signals perception. British Food Journal 111:11, pages 1212-1236.
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D. Servera Francés, I Gil Saura & M Fuentes Blasco. (2009) LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC1 1Los autores agradecen al Ministerio de Educación y Ciencia el apoyo prestado en esta línea de trabajo (I+D del Plan Nacional SEJ2004-05988 y SEJ 2007-66054).. Investigaciones Europeas de Dirección y Economía de la Empresa 15:3, pages 33-54.
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Yolanda Polo-Redondo & Jesús Cambra-Fierro. (2008) Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study. Industrial Marketing Management 37:4, pages 407-420.
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Irene Gil Saura, David Servera Francés, Gloria Berenguer Contrí & María Fuentes Blasco. (2008) Logistics service quality: a new way to loyalty. Industrial Management & Data Systems 108:5, pages 650-668.
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Yolanda Polo Redondo & Jesús J. Cambra Fierro. (2007) Importance of company size in long‐term orientation of supply function: an empirical research. Journal of Business & Industrial Marketing 22:4, pages 236-248.
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Eduard Cristobal, Carlos Flavián & Miguel Guinalíu. (2007) Perceived e‐service quality (PeSQ). Managing Service Quality: An International Journal 17:3, pages 317-340.
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C. Flavián, M. Guinalíu & R. Gurrea. (2006) The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience. Journal of Retailing and Consumer Services 13:5, pages 363-375.
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Carlos Flavián & Raquel Gurrea. (2006) The choice of digital newspapers: influence of reader goals and user experience. Internet Research 16:3, pages 231-247.
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Yolanda Polo Redondo & Jesús J. Cambra Fierro. (2005) Moderating effect of type of product exchanged in long‐term orientation of firm‐supplier relationships: an empirical study. Journal of Product & Brand Management 14:7, pages 424-437.
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