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Journal of Strategic Marketing Volume 9, 2001 - Issue 3
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Original Articles

The impact of multiple strategic marketing processes on financial performance

George Stratis
&
Thomas L. Powers
Pages 165-191 | Published online: 09 Dec 2010

Citations (7)

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María Elena Gómez Miranda, José María de la Torre Martínez & Isabel Román Martínez. (2008) Análisis de sensibilidad temporal en los modelos de predicción de insolvencia: una aplicación a las PYMES industrials. Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad 37:137, pages 85-111.
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Lynette Ryals & Beth Rogers. (2007) Key account planning: benefits, barriers and best practice. Journal of Strategic Marketing 15:2-3, pages 209-222.
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Articles from other publishers (5)

Craig V. Robinson, Farhan Ahmad & John E.L. Simmons. (2021) Consolidation and fragmentation in environmental scanning: A review and research agenda. Long Range Planning 54:3, pages 101997.
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Lindsay Meredith. (2016) Multiple marketing plans: an analytical template. Journal of Business & Industrial Marketing 31:4, pages 519-530.
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Joachim Bueschken, Matthias Loetzer & Andrea Ziegler. 2009. Management der Internationalisierung. Management der Internationalisierung 307 320 .
Bruce Clark. (2010) Trend and Opportunity Analysis: A Capstone Core MBA Marketing Project. SSRN Electronic Journal.
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Antonio Somoza. (2012) The Relevance of Qualitative Variables in Insolvency: The Case of Spanish Small and Medium Entities. SSRN Electronic Journal.
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