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Original Articles

New millennium, new segments: moving towards the segment of one?

Pages 193-213 | Published online: 09 Dec 2010

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Farzana Quoquab & Jihad Mohammad. (2020) A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know. Journal of Global Marketing 33:5, pages 305-334.
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Rodrigo Guesalaga & Pablo Marshall. (2012) Segmentation in Low-Penetration and Low-Involvement Categories: An Application to Lottery Games. Journal of Gambling Studies 29:3, pages 453-469.
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Kjell Toften & Trond Hammervoll. (2013) Niche marketing research: status and challenges. Marketing Intelligence & Planning 31:3, pages 272-285.
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John May. (2011) The Paradox of Accountability: Moving Away Can Bring you Closer: A Case Study of Community Policing in London. International Journal of Market Research 53:4, pages 455-462.
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Shelby D. Hunt. (2010) The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy. Journal of Macromarketing 31:1, pages 73-84.
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Ana Isabel Canhoto & James Backhouse. (2007) Profiling under conditions of ambiguity—An application in the financial services industry. Journal of Retailing and Consumer Services 14:6, pages 408-419.
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Christopher P. Blocker & Daniel J. Flint. (2007) Customer segments as moving targets: Integrating customer value dynamism into segment instability logic. Industrial Marketing Management 36:6, pages 810-822.
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Lee Quinn, Tony Hines & David Bennison. (2007) Making sense of market segmentation: a fashion retailing case. European Journal of Marketing 41:5/6, pages 439-465.
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E.W.T. Ngai. (2005) Customer relationship management research (1992‐2002). Marketing Intelligence & Planning 23:6, pages 582-605.
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Shelby D. Hunt & Dennis B. Arnett. (2021) Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory. Australasian Marketing Journal 12:1, pages 7-25.
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