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Original Articles

College Student Perceptions of The (In)Appropriateness and Functions of Teacher Disclosure

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Longzhao Zheng, Bingrui Huang, Hongfeng Qiu & Haiqing Bai. (2023) The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing. International Journal of Advertising 0:0, pages 1-26.
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Fernanda Polli Leite & Paulo de Paula Baptista. (2022) The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust. Journal of Marketing Theory and Practice 30:3, pages 295-311.
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