Citations (31)
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Álvaro J. Rojas-Lamorena, Juan Miguel Alcántara-Pilar & María Eugenia Rodríguez-López. (2022) The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender. Journal of Marketing Communications 28:5, pages 506-527.
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Steven Salaga, Michael Mondello & Scott Tainsky. (2022) Determinants of consumption for regional sports network programming: an examination of inheritance effects, lead-in, lead-out, and game viewership. Sport Management Review 25:3, pages 501-521.
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Denis V. Dunas & Sergey A. Vartanov. (2020) Emerging digital media culture in Russia: modeling the media consumption of Generation Z. Journal of Multicultural Discourses 15:2, pages 186-203.
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Jaemin Jung, Youngju Kim & Haeyeop Song. (2018) A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how?. Journal of Media Economics 31:1-2, pages 6-26.
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Madhupa Bakshi & Prashant Mishra. (2016) Structural equation modelling of determinants of consumer-based brand equity of newspapers. Journal of Media Business Studies 13:2, pages 73-94.
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Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Shu-Chu Sarrina Li & Chen-Yi Lee. (2010) Market uncertainty and mimetic isomorphism in the newspaper industry: a study of Taiwan's mainstream newspapers from 1992 to 2003. Asian Journal of Communication 20:3, pages 367-384.
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Hanna-Kaisa Ellonen, Anssi Tarkiainen & Olli Kuivalainen. (2010) The Effect of Magazine Web Site Usage on Print Magazine Loyalty. International Journal on Media Management 12:1, pages 21-37.
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L. Althaus, Anne
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TayoA. Oyedeji. (2007) The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study. International Journal on Media Management 9:3, pages 116-125.
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Scott H. Clarke. (2005) Created in Whose Image? Religious Characters on Network Television. Journal of Media and Religion 4:3, pages 137-153.
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George Tsourvakas. (2004) Public Television Programming Strategy Before and After Competition: The Greek Case. Journal of Media Economics 17:3, pages 193-205.
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WalterS. McDowell & StevenJ. Dick. (2003) Has lead‐in lost its punch? An analysis of primetime inheritance effects: Comparing 1992 with 2002. International Journal on Media Management 5:4, pages 285-293.
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Articles from other publishers (18)
Keran Zhao, Yingda Lu, Yuheng Hu & Yili Hong. (2022) Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming. Information Systems Research.
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Linda Saulite. (2022) News Media Brand Equity in a New Media Environment. Economics and Business 36:1, pages 199-210.
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Wai Han Lo & Ka Lun Benjamin Cheng. (2020) Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. Information Technology & Tourism 22:4, pages 537-562.
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Ang Li, Alice Wang, Zahra Nazari, Praveen Chandar & Benjamin Carterette. (2020) Do podcasts and music compete with one another? Understanding users’ audio streaming habits. Do podcasts and music compete with one another? Understanding users’ audio streaming habits.
Liz Hassad de Andrade, Jorge Junio Moreira Antunes & Peter Wanke. (2020) Performance of TV programs: a robust MCDM approach. Benchmarking: An International Journal 27:3, pages 1188-1209.
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Claudio Candia Campano & Medardo Aguirre González. (2015) Modelo de valor de marca para medios de prensa escritos en un contexto regional. Estudios Gerenciales 31:135, pages 150-162.
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Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández & Oscar Juanatey-Boga. (2014) La credibilidad de los medios de Comunicación de masas: una aproximación desde el Modelo de Marca Creíble. Intercom: Revista Brasileira de Ciências da Comunicação 37:2, pages 21-49.
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Chungmin Joo & Yunjeong Bae. (2014) Fun Factors of a Reality Show Program. The Journal of the Korea Contents Association 14:1, pages 97-108.
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Harsh Taneja, James G. Webster, Edward C. Malthouse & Thomas B. Ksiazek. (2012) Media consumption across platforms: Identifying user-defined repertoires. New Media & Society 14:6, pages 951-968.
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Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester & So Ra Park. 2012. Cross-Disciplinary Models and Applications of Database Management. Cross-Disciplinary Models and Applications of Database Management
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Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester & So Ra Park. (2010) Impact of Flow and Brand Equity in 3D Virtual Worlds. Journal of Database Management 21:3, pages 69-89.
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Tayo Oyedeji. (2008) The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks. Electronic News 2:1, pages 31-45.
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Timothy Havens. (2016) The hybrid grid: globalization, cultural power and Hungarian television schedules. Media, Culture & Society 29:2, pages 219-239.
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Jack C. C. Li & Jaemin Jung. (2005) Assimilation or Contrast? Evaluation of New Shows in Lead-In?Lead-Out Scheduling. The International Journal on Media Management 7:1&2, pages 55-64.
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Leo W Jeffres, David J Atkin, Kimberly A Neuendorf & Carolyn A Lin. (2004) The influence of expanding media menus on audience content selection. Telematics and Informatics 21:4, pages 317-334.
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Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner & Tobias LiebertGünter Bentele, Mark-Steffen Buchele, Jörg Hoepfner & Tobias Liebert. 2003. Markenwert und Markenwertermittlung. Markenwert und Markenwertermittlung
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