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Mass Communication and Society Volume 4, 2001 - Issue 1
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Original Articles

Commercial Humor Enhancement of Program Enjoyment: Gender and Program Appeal As Mitigating Factors

Stephen D. Perry
Pages 103-116 | Published online: 17 Nov 2009

Citations (13)

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Read on this site (5)

Amy B. Becker. (2021) Imitation is the Sincerest Form of Flattery. Or Is It? The Effects of Exposure to SNL Parody on Perceptions of The View. Journalism Studies 22:8, pages 992-1009.
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R. Glenn Cummins, WesleyT. Wise & BrandonH. Nutting. (2012) Excitation Transfer Effects Between Semantically Related and Temporally Adjacent Stimuli. Media Psychology 15:4, pages 420-442.
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Werner Wirth, Christian Schemer & Jörg Matthes. (2010) Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News. Mass Communication and Society 13:2, pages 139-156.
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StephenR. McDaniel & Laurence Chalip. (2002) Effects of commercialism and nationalism on enjoyment of an event telecast: Lessons from the Atlanta olympics. European Sport Management Quarterly 2:1, pages 3-22.
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Burke D. Grandjean & Jennifer M. Proffitt. (2001) Political Communication and Statistical Interaction: Reexamining Issue, Image, Involvement, and Interpersonal Conversation. Mass Communication and Society 4:4, pages 455-464.
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Articles from other publishers (8)

Uday Sai Reddy Ambati, Gregory Brandt & Owen Schaffer. 2022. HCI in Games. HCI in Games 101 118 .
Marie-Christin Papen, Thomas Niemand, Florian U. Siems & Sascha Kraus. (2017) The effect of stress on customer perception of the frontline employee: an experimental study. Review of Managerial Science 13:4, pages 725-747.
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. 2018. The Psychology of Humor. The Psychology of Humor 373 510 .
Sławomir Czarniewski. (2014) Communicating Customer Value Based on Modern Technologies. Central European Business Review 3:2, pages 36-43.
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Weiyu Zhang, Se-Hoon Jeong & Martin Fishbein†. (2010) Situational Factors Competing for Attention. Journal of Media Psychology 22:1, pages 2-13.
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Stephen D. Perry, Dana Trunnell, Cori Ellis & Dean Kazoleas. (2009) Commercial Quality Influence on Perceptions of Television News. Electronic News 3:1, pages 32-51.
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Bryan E. Denham. (2004) Toward an Explication of Media Enjoyment: The Synergy of Social Norms, Viewing Situations, and Program Content. Communication Theory 14:4, pages 370-387.
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Melanie C. Green, Timothy C. Brock & Geoff F. Kaufman. (2004) Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds. Communication Theory 14:4, pages 311-327.
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