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Original Articles

Attention to Television: Alpha Power and Its Relationship to Image Motion and Emotional Content

Pages 283-301 | Published online: 17 Nov 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (14)

R. Glenn Cummins & Dustin Hahn. (2022) Selective Exposure and Exemplification within Sports Highlights. Journal of Broadcasting & Electronic Media 66:1, pages 22-46.
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Marco Gui, James Shanahan & Mina Tsay-Vogel. (2021) Theorizing inconsistent media selection in the digital environment. The Information Society 37:4, pages 247-261.
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Barbra Zupan & Michelle Eskritt. (2020) Eliciting emotion ratings for a set of film clips: A preliminary archive for research in emotion. The Journal of Social Psychology 160:6, pages 768-789.
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Rosa María Hidalgo Aguirre, Marisela Hernández González, Marai Pérez Hernández, Claudia Del Carmen Amezcua Gutiérrez & Miguel Ángel Guevara. (2020) Observing baby or sexual videos changes the functional synchronization between the prefrontal and parietal cortices in mothers in different postpartum periods. Social Neuroscience 15:4, pages 489-504.
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Kristen P. Morie, Jia Wu, Nicole Landi, Marc N. Potenza, Linda C. Mayes & Michael J. Crowley. (2019) Oscillatory Dynamics of Feedback Processing in Adolescents with Prenatal Cocaine Exposure. Developmental Neuropsychology 44:5, pages 429-442.
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Alyssa C. Morey. (2018) Electroencephalography in communication research: a review of the past and a glimpse of future possibilities. Annals of the International Communication Association 42:4, pages 243-269.
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PaweŁ Stróż;ak & Piotr Francuz. (2017) Event-Related Potential Correlates of Attention to Mediated Message Processing. Media Psychology 20:2, pages 291-316.
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Claudia Amezcua-Gutiérrez, Marina Ruiz-Díaz, Marisela Hernández-González, Miguel Angel Guevara, Anders Ågmo & Araceli Sanz-Martin. (2017) Effect of Sexual Arousal on Cortical Coupling During Performance of the Tower of Hanoi Task in Young Men. The Journal of Sex Research 54:3, pages 398-408.
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Robert F. Potter, Teresa Lynch & Ashley Kraus. (2015) I've Heard That Before: Habituation of the Orienting Response Follows Repeated Presentation of Auditory Structural Features in Radio. Communication Monographs 82:3, pages 359-378.
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Marisela Hernández-González, Claudia Amezcua Gutiérrez, Araceli Sanz Martin, Koral Rivera Sánchez & Miguel Angel Guevara. (2013) Sexual Arousal Decreases the Functional Synchronization Between Cortical Areas in Young Men. Journal of Sex & Marital Therapy 39:3, pages 264-279.
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Luca Stanca, Marco Gui & Marcello Gallucci. (2013) Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices. Journal of Media Economics 26:2, pages 82-97.
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Yahui Kang & JosephN. Cappella. (2008) Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value. Western Journal of Communication 72:1, pages 40-61.
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Michael E. Smith & Alan Gevins. (2004) Attention and Brain Activity While Watching Television: Components of Viewer Engagement. Media Psychology 6:3, pages 285-305.
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Articles from other publishers (51)

Maurizio Codispoti, Andrea De Cesarei & Vera Ferrari. (2023) Alpha‐band oscillations and emotion: A review of studies on picture perception. Psychophysiology 60:12.
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Yaling Deng, Ye Wang, Liming Xu, Xiangli Meng & Lingxiao Wang. (2023) Do you like it or not? Identifying preference using an electroencephalogram during the viewing of short videos. PsyCh Journal 12:3, pages 421-429.
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Anastasios Ziogas, Elmar Habermeyer, Pekka Santtila, Timm B. Poeppl & Andreas Mokros. (2020) Neuroelectric Correlates of Human Sexuality: A Review and Meta-Analysis. Archives of Sexual Behavior 52:2, pages 497-596.
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Ryan C. Black, Timothy R. Johnson, Ryan J. Owens & Justin Wedeking. (2023) Televised Oral Arguments and Judicial Legitimacy: An Initial Assessment. Political Behavior.
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Lydia Arana, María Melcón, Dominique Kessel, Sandra Hoyos, Jacobo Albert, Luis Carretié & Almudena Capilla. (2022) Suppression of alpha‐band power underlies exogenous attention to emotional distractors. Psychophysiology 59:9.
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Ahmet Ergun GÜMÜŞ, Çağlar UYULAN & Zozan GULEKEN. (2022) Detection of EEG Patterns for Induced Fear Emotion State via EMOTIV EEG Testbench. Natural and Engineering Sciences 7:2, pages 148-168.
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Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask & Duane Varan. (2022) Influence of dynamic content on visual attention during video advertisements. European Journal of Marketing 56:13, pages 137-166.
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Koji Kashihara & Yoshitaka Matsuda. (2022) Effects of facial expression and gaze interaction on brain dynamics during a working memory task in preschool children. PLOS ONE 17:4, pages e0266713.
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Hyun Kim, Pukyeong Seo, Jeong Woo Choi & Kyung Hwan Kim. (2021) Emotional arousal due to video stimuli reduces local and inter-regional synchronization of oscillatory cortical activities in alpha- and beta-bands. PLOS ONE 16:7, pages e0255032.
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Zahra Aminiroshan, Seyed Morteza Azimzadeh, Mahdi Talebpour & Majid Ghoshuni. (2021) The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity. Annals of Applied Sport Science 9:1, pages 0-0.
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Jesse King, Leslie Koppenhafer & Robert Madrigal. (2020) Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising. Journal of Public Policy & Marketing 40:1, pages 45-61.
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Justine R. Magnuson & Chris J. McNeil. (2021) Low-frequency neural activity at rest is correlated with the movement-related cortical potentials elicited during both real and imagined movements. Neuroscience Letters 742, pages 135530.
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Brian H. Spitzberg. 2021. Empowering Human Dynamics Research with Social Media and Geospatial Data Analytics. Empowering Human Dynamics Research with Social Media and Geospatial Data Analytics 13 30 .
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Esther Eijlers, Maarten A. S. Boksem & Ale Smidts. (2020) Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success. Frontiers in Neuroscience 14.
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Zahra Aminiroshan, Morteza Azimzade, Mehdi Talebpour & Majid Ghoshuni. (2020) The Effect of Ad Content on Subjects' Attention: An Alpha Band Power Study. The Neuroscience Journal of Shefaye Khatam 8:2, pages 29-38.
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Ting Han, Lichao Xiu & Guoming Yu. (2020) The impact of media situation on people's memory effect -- an ERP study. Computers in Human Behavior 104, pages 106180.
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Siddharth Siddharth, Tzyy-Ping Jung & Terrence J. Sejnowski. (2019) Impact of Affective Multimedia Content on the Electroencephalogram and Facial Expressions. Scientific Reports 9:1.
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Ivan Seleznov, Sergii Tukaiev & Anton Popov. (2019) Detrended fluctuation analysis of the effects of advertisement placement on electroencephalogram. Detrended fluctuation analysis of the effects of advertisement placement on electroencephalogram.
SangHyun Cheon, Soyoung Han, Mintai Kim & Yoonku Kwon. (2019) Comparison between Daytime and Nighttime Scenery Focusing on Restorative and Recovery Effect. Sustainability 11:12, pages 3326.
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Avgusta Y. Shestyuk, Karthik Kasinathan, Viswajith Karapoondinott, Robert T. Knight & Ram Gurumoorthy. (2019) Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement. PLOS ONE 14:3, pages e0214507.
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Annemarie Wolff, Javier Gomez-Pilar, Takashi Nakao & Georg Northoff. (2019) Interindividual neural differences in moral decision-making are mediated by alpha power and delta/theta phase coherence. Scientific Reports 9:1.
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Micah Amd & Sylvain Baillet. (2019) Neurophysiological Effects Associated With Subliminal Conditioning of Appetite Motivations. Frontiers in Psychology 10.
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Esther Eijlers, Ale Smidts & Maarten A. S. Boksem. (2019) Implicit measurement of emotional experience and its dynamics. PLOS ONE 14:2, pages e0211496.
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Volodymyr Rizun, Yurii Havrylets, Sergii Tukaiev, Maksym Khylko & Anatolii Vasilchenko. (2018) EMOTIONAL BURNOUT AS A MODERATOR OF TV NEWS IMPACT ON YOUNG ADULT AUDIENCE: EEG STUDY. World Science:11(39), pages 64-70.
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Armand Mensen, William Marshall, Shuntaro Sasai & Giulio Tononi. (2018) Differentiation Analysis of Continuous Electroencephalographic Activity Triggered by Video Clip Contents. Journal of Cognitive Neuroscience 30:8, pages 1108-1118.
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Kylee T. Ack Baraly, Pascal Hot, Patrick S.R. Davidson & Deborah Talmi. 2017. Learning and Memory: A Comprehensive Reference. Learning and Memory: A Comprehensive Reference 295 324 .
Nicole Prause, Greg J. Siegle, Choi Deblieck, Allan Wu & Marco Iacoboni. (2016) EEG to Primary Rewards: Predictive Utility and Malleability by Brain Stimulation. PLOS ONE 11:11, pages e0165646.
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Damee Choi, Takahiro Sekiya, Natsumi Minote & Shigeki Watanuki. (2016) Relative left frontal activity in reappraisal and suppression of negative emotion: Evidence from frontal alpha asymmetry (FAA). International Journal of Psychophysiology 109, pages 37-44.
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Freya Sukalla, Helena Bilandzic, Paul D. Bolls & Rick W. Busselle. (2016) Embodiment of Narrative Engagement. Journal of Media Psychology 28:4, pages 175-186.
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Xianxin Meng, Wenwen Liu, Ling Zhang, Xiang Li, Bo Yao, Xinsheng Ding, JiaJin Yuan & Jiemin Yang. (2016) EEG Oscillation Evidences of Enhanced Susceptibility to Emotional Stimuli during Adolescence. Frontiers in Psychology 7.
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Kirsten Petras, Sanne ten Oever & Bernadette M. Jansma. (2016) The Effect of Distance on Moral Engagement: Event Related Potentials and Alpha Power are Sensitive to Perspective in a Virtual Shooting Task. Frontiers in Psychology 6.
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Yurii Havrylets, Volodymyr Rizun, Sergii Tukaiev & Maksym Khylko. (2016) Objectification of Subjectivity: International Experience in Selection of TV Stimuli in Mass Media Effect Research. Current Issues of Mass Communication:19, pages 8-20.
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Taeyang Yang, Do-Young Lee, Youngshin Kwak, Jinsook Choi, Chajoong Kim & Sung-Phil Kim. (2015) Evaluation of TV commercials using neurophysiological responses. Journal of Physiological Anthropology 34:1.
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Vera Ferrari, Margaret M. Bradley, Maurizio Codispoti & Peter J. Lang. (2015) Massed and distributed repetition of natural scenes: Brain potentials and oscillatory activity. Psychophysiology 52:7, pages 865-872.
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Lin Wang & Marcel Bastiaansen. (2014) Oscillatory brain dynamics associated with the automatic processing of emotion in words. Brain and Language 137, pages 120-129.
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Jong-Ha Kim, Sang-Hee Kim, Jeong-Ho Lee & Ju-Yeon Kim. (2014) A Study on EEG Response to a Video Stimulus to Media Facades - Two Cases of the Galleria Department Store and the Seoul Square -. Journal of the architectural institute of Korea planning & design 30:9, pages 107-118.
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Sébastien Freddi, Joël Cretenet & Vincent Dru. (2013) Vertical metaphor with motion and judgment: a valenced congruency effect with fluency. Psychological Research 78:5, pages 736-748.
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Y. Cui, F. Versace, J. M. Engelmann, J. A. Minnix, J. D. Robinson, C. Y. Lam, M. Karam-Hage, V. L. Brown, D. W. Wetter, J. A. Dani, T. R. Kosten & P. M. Cinciripini. (2012) Alpha Oscillations in Response to Affective and Cigarette-Related Stimuli in Smokers. Nicotine & Tobacco Research 15:5, pages 917-924.
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Andrea De Cesarei & Maurizio Codispoti. (2011) Affective modulation of the LPP and α‐ERD during picture viewing. Psychophysiology 48:10, pages 1397-1404.
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Kim Gho & 김지숙. (2011) The Effect of Attitude type and Preference about Car design on Eye movement. The Korean Journal of Consumer and Advertising Psychology 12:2, pages 379-404.
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Ge GUO & Xi-jian PING. (2010) Affective semantic analysis in video: type-intensity decomposition method. Journal of Computer Applications 30:6, pages 1704-1707.
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Luca Stanca, Marco Gui & Marcello Gallucci. (2011) Attracted but Unsatisfied: The Effects of Arousing Content on Television Consumption Choices. SSRN Electronic Journal.
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