Citations (86)
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Julie O’Neil, Marianne Eisenmann & Maggie Holman. (2020) A Mixed Methods Examination of How People Assess the Credibility of Sources Used by Public Relations Practitioners. Journal of Promotion Management 26:1, pages 75-96.
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A-Reum Jung & Jun Heo. (2019) Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Journal of Interactive Advertising 19:1, pages 1-14.
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Kristen Kiernicki & Donald W. Helme. (2017) Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising. Health Marketing Quarterly 34:4, pages 284-301.
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Jihye Kim, Jaejin Lee & Yoo Jin Chung. (2017) Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance. Journal of Interactive Advertising 17:2, pages 109-123.
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Sara Rosengren. (2008) Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification. Journal of Current Issues & Research in Advertising 30:2, pages 27-35.
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Shih‐Lun Alex Wang & Richard Alan Nelson. (2006) The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response. Journal of Marketing Communications 12:2, pages 109-123.
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Eva van Reijmersdal, Peter Neijens & Edith Smit. (2005) Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines. Journal of Current Issues & Research in Advertising 27:2, pages 39-53.
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