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Original Articles

Comparing the Decision Structures of Public Relations Agencies and Clients

Pages 209-228 | Published online: 19 Nov 2009

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Read on this site (1)

Erica Weintraub Austin, Bruce E. Pinkleton & Andrea Dixon. (2000) Barriers to Public Relations Program Research. Journal of Public Relations Research 12:3, pages 235-253.
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Articles from other publishers (1)

Brendan James Keegan, Jennifer Rowley & Jane Tonge. (2017) Marketing agency – client relationships: towards a research agenda. European Journal of Marketing 51:7/8, pages 1197-1223.
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