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Journal of Public Relations Research Volume 18, 2006 - Issue 2
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Original Articles

Onward Into More Fog: Thoughts on Public Relations' Research Directions

Robert L. Heath
Pages 93-114 | Published online: 18 Feb 2010

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Alvin Zhou, Luke W. Capizzo, Tyler G. Page & Elizabeth L. Toth. (2023) Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals. Journal of Public Relations Research 35:3, pages 135-161.
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Tiffany D. Gallicano, Olivia Lawless, Abagail M. Higgins, Samira Shaikh & Sara Levens. (2023) The Concentric Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic. Journal of Public Relations Research 35:2, pages 63-85.
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Sarah A. Aghazadeh. (2022) Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory. Journal of Public Relations Research 34:6, pages 257-273.
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Anita Atwell Seate, Brooke Fisher Liu, Samantha Stanley, Yumin Yan & Allison Chatham. (2022) Relational constellations in disasters: Theorizing multiparty relationships through ethnographic research. Journal of Public Relations Research 34:5, pages 208-226.
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Yanyan Shang, Ru-Shiun Liou & Rekha Rao-Nicholson. (2022) What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic. International Journal of Strategic Communication 16:4, pages 633-648.
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Danielle Quichocho & Burton St. John. (2022) Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado. Journal of Public Relations Research 34:3-4, pages 135-151.
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Llewellyn Leonard & Rolf Lidskog. (2021) Industrial scientific expertise and civil society engagement: reflexive scientisation in the South Durban Industrial Basin, South Africa. Journal of Risk Research 24:9, pages 1127-1140.
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Luke Capizzo & Erich Sommerfeldt. (2021) Defining the Contours of Contention: Facets of Intractability in Social Issues Management. International Journal of Strategic Communication 15:4, pages 357-374.
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Damion Waymer & Sarah VanSlette. (2021) Religion matters: explicating religion’s underexamined role in corporate social advocacy (CSA) conceptualization and research. Journal of Public Relations Research 33:4, pages 267-283.
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Bey-Ling Sha. (2021) Editor’s essay: Systemic changes toward an anti-racist academy. Journal of Public Relations Research 33:1, pages 1-5.
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Nneka Logan. (2021) A theory of corporate responsibility to race (CRR): communication and racial justice in public relations. Journal of Public Relations Research 33:1, pages 6-22.
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Lindsey B. Anderson & Jiankun Sylvia Guo. (2021) Communicating stakeholder resilience: understanding how resilience discourse can build a fully functioning society. Journal of Public Relations Research 33:1, pages 23-38.
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Laura L. Lemon. (2019) The employee experience: how employees make meaning of employee engagement. Journal of Public Relations Research 31:5-6, pages 176-199.
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Dominic Maximilian Ofori. (2019) Grounding Twenty-first-Century Public Relations Praxis in Aristotelian Ethos. Journal of Public Relations Research 31:1-2, pages 50-69.
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Amy O’Connor & Michelle Shumate. (2018) A Multidimensional Network Approach to Strategic Communication. International Journal of Strategic Communication 12:4, pages 399-416.
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Nur Uysal. (2018) On the relationship between dialogic communication and corporate social performance: advancing dialogic theory and research. Journal of Public Relations Research 30:3, pages 100-114.
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Hyosun Kim & Tae Ho Lee. (2018) Strategic CSR Communication: A Moderating Role of Transparency in Trust Building. International Journal of Strategic Communication 12:2, pages 107-124.
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John G. Wirtz & Thais M. Zimbres. (2018) A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice. Journal of Public Relations Research 30:1-2, pages 5-34.
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Yanick Farmer. (2018) Ethical Decision Making and Reputation Management in Public Relations. Journal of Media Ethics 33:1, pages 2-13.
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Seow Ting Lee & Amanda Kee. (2017) Testing an environmental framework for understanding public relations practitioners’ orientation toward relationship management. Journal of Public Relations Research 29:6, pages 259-276.
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Tianduo Zhang, Ji Young Kim, Tiffany L. Mohr, Barbara A. Myslik, Liudmila Khalitova, Guy J. Golan & Spiro Kiousis. (2017) Agenda-Building role of state-owned media around the world: 2014 Hong Kong protest case. Journal of Public Relations Research 29:5, pages 238-254.
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Sun Young Lee & Hyejoon Rim. (2017) Company–Nonprofit Partnerships, Negative Spillover, and Response Strategies. International Journal of Strategic Communication 11:3, pages 194-208.
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Zifei Fay Chen, Yi Grace Ji & Linjuan Rita Men. (2017) Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China. International Journal of Strategic Communication 11:3, pages 244-267.
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Toby Hopp & Tiffany Derville Gallicano. (2016) Development and test of a multidimensional scale of blog engagement. Journal of Public Relations Research 28:3-4, pages 127-145.
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Petro Poutanen, Vilma Luoma-Aho & Elina Suhanko. (2016) Ethical Challenges of Hybrid Editors. International Journal on Media Management 18:2, pages 99-116.
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Irina Lock, Peter Seele & Robert L. Heath. (2016) Where Grass Has No Roots: The Concept of ‘Shared Strategic Communication’ as an Answer to Unethical Astroturf Lobbying. International Journal of Strategic Communication 10:2, pages 87-100.
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Johanna Fawkes. (2016) Professional Ethics and the Polis: A Transcendent Function for our Times?. Atlantic Journal of Communication 24:1, pages 40-49.
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Maureen Taylor & MichaelL. Kent. (2014) Dialogic Engagement: Clarifying Foundational Concepts. Journal of Public Relations Research 26:5, pages 384-398.
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Charles Marsh. (2014) Public Relations as a Quest for Justice: Resource Dependency, Reputation, and the Philosophy of David Hume. Journal of Mass Media Ethics 29:4, pages 210-224.
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Nur Uysal. (2014) The Expanded Role of Investor Relations: Socially Responsible Investing, Shareholder Activism, and Organizational Legitimacy. International Journal of Strategic Communication 8:3, pages 215-230.
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Charles Marsh. (2013) Social Harmony Paradigms and Natural Selection: Darwin, Kropotkin, and the Metatheory of Mutual Aid. Journal of Public Relations Research 25:5, pages 426-441.
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Damion Waymer & Omari Dyson. (2011) The Journey into an Unfamiliar and Uncomfortable Territory: Exploring the Role and Approaches of Race in PR Education. Journal of Public Relations Research 23:4, pages 458-477.
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Jae-Hwa Shin, RobertL. Heath & Jaesub Lee. (2011) A Contingency Explanation of Public Relations Practitioner Leadership Styles: Situation and Culture. Journal of Public Relations Research 23:2, pages 167-190.
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Lynn Maud Jeffrey & Margaret Ann Brunton. (2011) Developing a framework for communication management competencies. Journal of Vocational Education & Training 63:1, pages 57-75.
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Charles Marsh. (2010) Precepts of Reflective Public Relations: An Isocratean Model. Journal of Public Relations Research 22:4, pages 359-377.
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RobertL. Heath, Jaesub Lee & Lan Ni. (2009) Crisis and Risk Approaches to Emergency Management Planning and Communication: The Role of Similarity and Sensitivity. Journal of Public Relations Research 21:2, pages 123-141.
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Josh Boyd & Melissa Stahley. (2008) Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations. Journal of Public Relations Research 20:3, pages 251-270.
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T. Kenn Gaither & PatriciaA. Curtin. (2007) Examining the Heuristic Value of Models of International Public Relations Practice: A Case Study of the Arla Foods Crisis. Journal of Public Relations Research 20:1, pages 115-137.
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RobertL. Heath, MichaelJ. Palenchar, Stephanie Proutheau & TatjanaM. Hocke. (2007) Nature, Crisis, Risk, Science, and Society: What is Our Ethical Responsibility?. Environmental Communication 1:1, pages 34-48.
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