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Trends in Communication Volume 12, 2004 - Issue 2-3
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Original Articles

Sport Broadcasting: How to Maximize the Rating Figures

Harry Arne Solberg
&
Randi Hammervold
Pages 83-100 | Published online: 28 Jan 2014

Citations (5)

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Read on this site (3)

Harry Arne Solberg & Paul Turner. (2010) Exporting sports rights to overseas markets: the case of European football. Sport in Society 13:2, pages 354-366.
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Chris Gratton & Harry Arne solberg. (2007) The Economics of Professional Sport and the Media. European Sport Management Quarterly 7:4, pages 307-310.
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Paul Turner & David Shilbury. (2005) Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective. Sport Management Review 8:2, pages 167-193.
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Articles from other publishers (2)

Yoonji Ryu, Kihan Kim, Jong Won Paik & Yunjae Cheong. (2019) Determinants of audience demand for the televised professional baseball matches in Korea. International Journal of Sports Marketing and Sponsorship 20:1, pages 184-202.
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Hunter Fujak, Stephen Frawley & Stephen Bush. (2017) Quantifying the value of sport broadcast rights. Media International Australia 164:1, pages 104-116.
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