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Health Marketing Quarterly Volume 19, 2002 - Issue 4
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Original Articles

Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements

Richard TayCentre for Accident Research and Road Safety, Queensland University of Technology, Carseldine, Qld 4034, Australia
, PhD &
Barry WatsonCentre for Accident Research and Road Safety, Queensland University of Technology, Carseldine, Qld 4034, Australia
, PhD Candidate
Pages 55-68 | Received 12 Dec 2001, Accepted 13 Mar 2002, Published online: 25 Sep 2008

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Sungsu Kim & Myoung-Gi Chon. (2023) Embodying Temporality in Response Efficacy: How Coping Appraisal Promotes Preventive Behavioral Engagement During the Ongoing Pandemic. Health Communication 38:11, pages 2359-2369.
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Cassandra S. Gauld, Ioni M. Lewis, Katherine M. White, Barry C. Watson, Chae T. Rose & Judy J. Fleiter. (2020) Gender differences in the effectiveness of public education messages aimed at smartphone use among young drivers. Traffic Injury Prevention 21:2, pages 127-132.
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Brian L. Quick, Nicole R. LaVoie, Tobias Reynolds-Tylus, Andrea Martinez-Gonzalez & Chris Skurka. (2018) Examining Mechanisms Underlying Fear-Control in the Extended Parallel Process Model. Health Communication 33:4, pages 379-391.
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Richard TAY & David KNOWLES. (2004) DRIVER INATTENTION. IATSS Research 28:1, pages 89-94.
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