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Health Marketing Quarterly Volume 19, 2002 - Issue 4
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Original Articles

Consumption Value Theory and the Marketing of Public Health

An Effective Formative Research Tool

Douglas G. Nelson School of Social Welfare, The University of Kansas , 1545 Lilac Lane, Lawrence, KS, 66044, USA; Cherokee County Health Department, Public Health Social Worker , Tahlequah, OK, USA
, MSW &
Kent Byus College of Business, Texas A&M University-Corpus Christi , 6300 Ocean Drive, Corpus Christi, TX, 78412, USA
, PhD
Pages 69-85 | Accepted 26 Nov 2002, Published online: 25 Sep 2008

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Salman Bahoo, Rana Muhammad Umar, Michela Cesarina Mason & Gioele Zamparo. Role of theory of consumption values in consumer consumption behavior: a review and Agenda. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-25.
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Articles from other publishers (12)

Pi-Jung Hsieh. (2023) Determinants of physicians’ intention to use AI-assisted diagnosis: An integrated readiness perspective. Computers in Human Behavior 147, pages 107868.
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Hyesun Hwang & Harim Yeo. (2022) Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation. Sustainable Development 30:6, pages 1796-1810.
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Ceyda Tanrikulu. (2021) Theory of consumption values in consumer behaviour research: A review and future research agenda. International Journal of Consumer Studies 45:6, pages 1176-1197.
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Shiksha Kushwah, Amandeep Dhir & Mahim Sagar. (2019) Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns. Journal of Cleaner Production 236, pages 117519.
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Josephine Previte, Rebekah Russell-Bennett, Rory Mulcahy & Charmine Hartel. (2019) The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research 99, pages 157-166.
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Ja Young (Jacey) Choe & Seongseop (Sam) Kim. (2019) Development and validation of a multidimensional tourist’s local food consumption value (TLFCV) scale. International Journal of Hospitality Management 77, pages 245-259.
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Ross Gordon, Sally Dibb, Christopher Magee, Paul Cooper & Gordon Waitt. (2018) Empirically testing the concept of value-in-behavior and its relevance for social marketing. Journal of Business Research 82, pages 56-67.
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Nadia Zainuddin, Leona Tam & Angie McCosker. (2016) Serving yourself: value self-creation in health care service. Journal of Services Marketing 30:6, pages 586-600.
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Nadia Zainuddin. (2013) Examining the impact of experience on value in social marketing. Journal of Social Marketing 3:3, pages 257-274.
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Nadia Zainuddin, Rebekah Russell-Bennett & Josephine Previte. (2013) The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing 47:9, pages 1504-1524.
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Jing Zhang & En Mao. 2013. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy 1 18 .
Jing Zhang & En Mao. (2012) What’s Around Me?. International Journal of E-Business Research 8:3, pages 33-49.
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