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Health Marketing Quarterly Volume 20, 2002 - Issue 1
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Original Articles

Trust in Online Prescription Drug Information Among Internet Users

The Impact on Information Search Behavior After Exposure to Direct-to-Consumer Advertising

Ajit M. MenonCollege of Pharmacy, University of Georgia, USA
, BPharm,
Aparna D. DeshpandeCollege of Pharmacy, University of Georgia, USA
, BPharm,
Matthew Perri IIICollege of Pharmacy, University of Georgia, USA
, RPh, PhD &
George M. ZinkhanTerry College of Business, University of Georgia, USA;Terry College of Business, University of Georgia, USA
, PhD
Pages 17-35 | Received 23 Apr 2002, Accepted 13 Aug 2002, Published online: 24 Sep 2008

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Kholekile L. Gwebu, Jing Wang & Ermira Zifla. (2022) Can warnings curb the spread of fake news? The interplay between warning, trust and confirmation bias. Behaviour & Information Technology 41:16, pages 3552-3573.
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Andréanne Bergeron, David Décary-Hétu & Marie Ouellet. (2022) Conflict and Victimization in Online Drug Markets. Victims & Offenders 17:3, pages 350-371.
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Jinnatul Raihan Mumu, Paolo Saona, Md. Abdullah Al Mamun & Md. Abul Kalam Azad. (2022) Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce. Journal of Internet Commerce 21:2, pages 217-245.
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Jieun Lee & Ilyoo B. Hong. (2019) Consumer’s Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective. International Journal of Electronic Commerce 23:4, pages 595-627.
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Pingjun Jiang. (2018) Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising. Health Marketing Quarterly 35:3, pages 209-226.
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Jennifer Gerard Ball, Danae Manika & Patricia Stout. (2016) Causes and consequences of trust in direct-to-consumer prescription drug advertising. International Journal of Advertising 35:2, pages 216-247.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2016) A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Journal of Health Communication 21:1, pages 109-117.
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Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
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Enid Montague. (2010) Patient source of learning about health technologies and ratings of trust in technologies used in their care. Ergonomics 53:11, pages 1302-1310.
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Walter Wymer. (2010) Consumer Perceptions of Prescription Drug Websites: A Pilot Study. Health Marketing Quarterly 27:2, pages 173-194.
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Joshua Fogel & Daniel Novick. (2009) Direct-to-Consumer Advertisements of Prescription Medications Over the Internet. Health Marketing Quarterly 26:4, pages 347-371.
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DeniseE. DeLorme, Jisu Huh & LeonardN. Reid. (2009) Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources. Health Marketing Quarterly 26:4, pages 293-314.
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Amy Koerber & Brian Still. (2008) Guest Editors' Introduction: Online Health Communication. Technical Communication Quarterly 17:3, pages 259-263.
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SejungMarina Choi & Wei-Na Lee. (2007) Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix. Journal of Advertising 36:3, pages 137-149.
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Soontae An. (2007) Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge. Journal of Health Communication 12:6, pages 567-580.
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Byoungkwan Lee, CharlesT. Salmon & Hye-Jin Paek. (2007) The Effects Of Information Sources On Consumer Reactions To Direct-to-Consumer (DTC) Prescription Drug Advertising: A Consumer Socialization Approach. Journal of Advertising 36:1, pages 107-119.
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Vaughan Bell. (2007) Online information, extreme communities and internet therapy: Is the internet good for our mental health?. Journal of Mental Health 16:4, pages 445-457.
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Denise E. DeLorme, Jisu Huh & Leonard N. Reid. (2006) Age Differences in How Consumers Behave Following Exposure to DTC Advertising. Health Communication 20:3, pages 255-265.
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Bryn Williams-Jones. (2006) ‘Be ready against cancer, now’: direct-to-consumer advertising for genetic testing. New Genetics and Society 25:1, pages 89-107.
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Benjamin R. Bates, Sharon Romina, Rukhsana Ahmed & Danielle Hopson. (2006) The effect of source credibility on consumers' perceptions of the quality of health information on the Internet. Medical Informatics and the Internet in Medicine 31:1, pages 45-52.
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Bernard S. Bloom & Ronald C. Iannacone. (2006) Changing availability and cost of Internet physician consultations and prescription medications. Medical Informatics and the Internet in Medicine 31:4, pages 247-253.
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Jisu Huh, DeniseE. DeLorme & LeonardN. Reid. (2005) Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising. Journal of Health Communication 10:8, pages 711-731.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2004) Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising. Health Marketing Quarterly 21:3, pages 27-61.
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Ajit M. Menon, Aparna D. Deshpande, M. Zinkhan George & Matthew Perri$suffix/text()$suffix/text(). (2004) A model assessing the effectiveness of direct-toconsumer advertising: integration of concepts and measures from marketing and healthcare. International Journal of Advertising 23:1, pages 91-117.
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Yeolib Kim. (2014) Trust in health information websites: A systematic literature review on the antecedents of trust. Health Informatics Journal 22:2, pages 355-369.
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Ishani Saraswat, Robert Abouassaly, Peter Dwyer, Damien M. Bolton & Nathan Lawrentschuk. (2015) Female urinary incontinence health information quality on the Internet: a multilingual evaluation. International Urogynecology Journal 27:1, pages 69-76.
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Ruth M. Farrell, Patricia K. Agatisa, MaryBeth Mercer & Marissa B. Coleridge. (2015) Online direct-to-consumer messages about non-invasive prenatal genetic testing. Reproductive Biomedicine & Society Online 1:2, pages 88-97.
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Laura Orsolini, Giulia Francesconi, Duccio Papanti, Arianna Giorgetti & Fabrizio Schifano. (2015) Profiling online recreational/prescription drugs' customers and overview of drug vending virtual marketplaces. Human Psychopharmacology: Clinical and Experimental 30:4, pages 302-318.
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Iman Tahamtan, Mina Tavassoli Farahi, Askar Safipour Afshar & Hamid R Baradaran. (2015) Drug information seeking behaviours of health care professionals in Iran. New Library World 116:3/4, pages 173-186.
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Brent Kitchens, Christopher A. Harle & Shengli Li. (2014) Quality of health-related online search results. Decision Support Systems 57, pages 454-462.
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Avinandan Mukherjee, Yam Limbu & Isaac Wanasika. (2013) A review of research on direct‐to‐consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 7:3, pages 226-243.
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Jisu Huh, Denise E. DeLorme, Leonard N. Reid & Junga Kim. (2013) How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information. Therapeutic Innovation & Regulatory Science 47:1, pages 116-124.
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Jagannath M. Muzumdar, Jon C. Schommer, Ronald S. Hadsall & Jisu Huh. (2013) Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs. Research in Social and Administrative Pharmacy 9:1, pages 60-79.
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Kyung-Hyan Yoo, Yoonjung Lee, Ulrike Gretzel & Daniel R. Fesenmaier. 2009. Information and Communication Technologies in Tourism 2009. Information and Communication Technologies in Tourism 2009 49 59 .
Jong-Eun Roselyn Lee, Clifford Nass, Scott Brenner Brave, Yasunori Morishima, Hiroshi Nakajima & Ryota Yamada. (2007) The Case for Caring Colearners: The Effects of a Computer-Mediated Colearner Agent on Trust and Learning. Journal of Communication 57:2, pages 183-204.
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Malini Ghoshal & Muhammad F. Walji. (2006) Quality of medication information available on retail pharmacy Web sites. Research in Social and Administrative Pharmacy 2:4, pages 479-498.
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