Health Marketing Quarterly, Volume 20, Issue 1 (2002)

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Health Marketing Quarterly, Volume 20, Issue 1 (2002)

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EDITORIAL

Editorial
Co-Editors' Comments
David P. Paul III, Co-Editors DDS, PhD & Earl D. Honeycutt Jr., Co-Editors PhD
Pages: 1-2
Published online: 24 Sep 2008
CitationforCo-Editors' Comments | PDF (517.7 KB)
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Original Articles

Article
Utilization of Physician Health Care Services in Mexico by U.S. Hispanic Border Residents
Michael Landeck PhD & Cecilia Garza PhD
Pages: 3-16
Published online: 24 Sep 2008
AbstractforUtilization of Physician Health Care Services in Mexico by U.S. Hispanic Border Residents | References | PDF (584.6 KB)
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Article
Trust in Online Prescription Drug Information Among Internet Users
The Impact on Information Search Behavior After Exposure to Direct-to-Consumer Advertising
Ajit M. Menon BPharm, Aparna D. Deshpande BPharm, Matthew Perri III RPh, PhD & George M. Zinkhan PhD
Pages: 17-35
Published online: 24 Sep 2008
AbstractforTrust in Online Prescription Drug Information Among Internet Users | References | PDF (602.8 KB)
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Article
Refocusing Website Marketing
Physician-Patient Relationships
Peter M. Sanchez DBA
Pages: 37-50
Published online: 24 Sep 2008
AbstractforRefocusing Website Marketing | References | PDF (602.4 KB)
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Article
Fear, Coping, and Information
A Pilot Study on Motivating a Healthy Response
David R. Eppright PhD, James B. Hunt PhD, John F. Tanner Jr. PhD & George R. Franke PhD
Pages: 51-73
Published online: 24 Sep 2008
AbstractforFear, Coping, and Information | References | PDF (616.2 KB)
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REVIEW OF CURRENT LITERATURE

Article
REVIEW OF CURRENT LITERATURE
William Trombetta PhD
Pages: 75-78
Published online: 24 Sep 2008
First Page PreviewforREVIEW OF CURRENT LITERATURE | PDF (520.6 KB)
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