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Health Marketing Quarterly Volume 20, 2003 - Issue 4
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Original Articles

Smoking Among University Students in Canada and South Korea

Linking Diffusion Theory with Consumer Susceptibility to Interpersonal Influence

Anne M. LavackFaculty of Administration, University of Regina
, PhD &
Fredric KroppMonterey Institute of International Studies
, PhD
Pages 3-25 | Received 25 Oct 2002, Accepted 19 Aug 2003, Published online: 23 Sep 2008

Citations (9)

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Read on this site (2)

DonaldR. Self & Carolyn Sara (Casey) Findley. (2010) Sensation Seekers as a Healthcare Marketing Metasegment. Health Marketing Quarterly 27:1, pages 21-47.
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DennisR. McDermott. (2009) Assessing the Differences and Similarities Between Hospital Chains and Independents Regarding Revenues, Profits, and Community Contributions. Health Marketing Quarterly 26:1, pages 16-26.
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Articles from other publishers (7)

Alfonso Leiva, Andreu Estela, Miquel Bennasar-Veny, Antoni Aguiló, Joan Llobera & Aina M. Yáñez. (2018) Effectiveness of a complex intervention on smoking in adolescents: A cluster-randomized controlled trial. Preventive Medicine 114, pages 88-94.
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Myungsik Lee. (2016) The Effect of Web Site Service Quality on Personal Values and Customer Loyalty in Premium Credit Card. The Credit Card Review 10:1, pages 5-34.
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이명식. (2015) The Effect of Personal Values on Attitude and Customer Loyalty in Private Banking. Journal of Korea Service Management Society 16:3, pages 43-64.
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M. Mercedes Galan Ladero, Clementina Galera Casquet & Jaywant Singh. (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing 20:1, pages 52-70.
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Jee Teck Weng & Ernest Cyril de Run. (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics 25:1, pages 70-101.
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이영일. (2009) The Effect on Perception of Consumer Value of Product Characteristics and Market Position. Journal of Product Research 27:4, pages 135-145.
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Fredric Kropp, Anne M. Lavack & David H. Silvera. (2005) Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students. International Marketing Review 22:1, pages 7-33.
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