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Health Marketing Quarterly Volume 20, 2003 - Issue 4
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Original Articles

Smoking Among University Students in Canada and South Korea

Linking Diffusion Theory with Consumer Susceptibility to Interpersonal Influence

Anne M. LavackFaculty of Administration, University of Regina
, PhD &
Fredric KroppMonterey Institute of International Studies
, PhD
Pages 3-25 | Received 25 Oct 2002, Accepted 19 Aug 2003, Published online: 23 Sep 2008

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