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Journal of Euromarketing Volume 14, 2005 - Issue 1-2
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Original Articles

Marketing Consequences of European Internal Market Unification: An Executive Perspective

Don Sciglimpaglia San Diego State University
&
Massoud Saghafi San Diego State University
Pages 35-57 | Published online: 05 Oct 2008

Citations (3)

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Read on this site (2)

Jan Nowak & Olena Kochkova. (2011) Income, Culture, and Household Consumption Expenditure Patterns in the European Union: Convergence or Divergence?. Journal of International Consumer Marketing 23:3-4, pages 260-275.
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StevenW. Kopp, JohnC. Kozup, TracyA. Suter & CharlesR. Taylor. (2008) Protecting the Global Brand in the European Union. Journal of Euromarketing 17:1, pages 23-34.
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Articles from other publishers (1)

Stan Paliwoda & Svetla Marinova. (2007) The marketing challenges within the enlarged Single European Market. European Journal of Marketing 41:3/4, pages 233-244.
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