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Volume 14, Issue 1-2

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Journal of Euromarketing, Volume 14, Issue 1-2 (2005)

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Journal of Euromarketing, Volume 14, Issue 1-2 (2005)

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Vol 18, 2009 Vol 17, 2008 Vol 16, 2007 Vol 15, 2006 Volume 14, 2005 Vol 13, 2004 Vol 12, 2003 Vol 11, 2002-2003 Vol 12, 2003 Vol 11, 2002-2003 Vol 10, 2002 Vol 12, 2003 Vol 10, 2002 Vol 9, 2000-2001 Vol 8, 2000 Vol 7, 1998-1999 Vol 6, 1997-1998 Vol 5, 1996 Vol 4, 1995-1996 Vol 3, 1994 Vol 2, 1993 Vol 1, 1991-1992

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Article

Marketing in Western Europe: A Monolith or a Multidimensional Market?

Erdener Kaynak & Frédéric Jallat

Pages: 1-14

Published online: 05 Oct 2008

AbstractforMarketing in Western Europe: A Monolith or a Multidimensional Market? | References | PDF (587.6 KB)

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Article

Pan-European Marketing Ten Years After 1993–A Current Appraisal and Proposed Conceptual Framework

Chris Halliburton & Reinhard Hünerberg

Pages: 15-34

Published online: 05 Oct 2008

AbstractforPan-European Marketing Ten Years After 1993–A Current Appraisal and Proposed Conceptual Framework | References | PDF (664.4 KB)

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Article

Marketing Consequences of European Internal Market Unification: An Executive Perspective

Don Sciglimpaglia & Massoud Saghafi

Pages: 35-57

Published online: 05 Oct 2008

AbstractforMarketing Consequences of European Internal Market Unification: An Executive Perspective | References | PDF (630.7 KB)

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Article

Marketing Practice and Market Orientation: An Exploratory International Study

Roger Palmer & Jaqueline Pels

Pages: 59-86

Published online: 05 Oct 2008

AbstractforMarketing Practice and Market Orientation: An Exploratory International Study | References | PDF (675.6 KB)

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Article

The Role of Domestic Animosity in Consumer Choice: Empirical Evidence from Germany

Wolfgang Hinck

Pages: 87-104

Published online: 05 Oct 2008

AbstractforThe Role of Domestic Animosity in Consumer Choice: Empirical Evidence from Germany | References | PDF (622.9 KB)

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Article

Trade-Offs in Customer–Employee Focus: Implications on Boundary-Spanning Capabilities

Yelena Tsarenko, Felix T. Mavondo, Mark Gabbott, Graham Hooley & Gordon Greenly

Pages: 105-124

Published online: 05 Oct 2008

AbstractforTrade-Offs in Customer–Employee Focus: Implications on Boundary-Spanning Capabilities | References | PDF (619.2 KB)

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Article

Price Strategy in the EU: Suggestions to Chinese Exporters in the Light of Anti-Dumping

Jørgen Ulff-Møller Nielsen

Pages: 125-143

Published online: 05 Oct 2008

AbstractforPrice Strategy in the EU: Suggestions to Chinese Exporters in the Light of Anti-Dumping | References | PDF (656.3 KB)

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Article

Impact of Fear Appeals in a Cross-Cultural Context

Anne-Marie Vincent & Alan J. Dubinsky

Pages: 145-167

Published online: 05 Oct 2008

AbstractforImpact of Fear Appeals in a Cross-Cultural Context | References | PDF (693.8 KB)

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