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Original Articles

Impact of Fear Appeals in a Cross-Cultural Context

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Pages 145-167 | Published online: 05 Oct 2008

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Read on this site (4)

Sarah De Meulenaer, Patrick De Pelsmacker & Nathalie Dens. (2015) Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages. Journal of Advertising 44:2, pages 114-125.
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Carel Jansen & Renate Verstappen. (2014) Fear Appeals in Health Communication: Should the Receivers’ Nationality or Cultural Orientation be Taken into Account?. Journal of Intercultural Communication Research 43:4, pages 346-368.
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Milou Kievik, Ellen F.J. ter Huurne & Jan M. Gutteling. (2012) The action suited to the word? Use of the framework of risk information seeking to understand risk-related behaviors. Journal of Risk Research 15:2, pages 131-147.
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Articles from other publishers (11)

José M. Mas, Andrés Gómez & Oliver Carrero. (2023) Emotions in fear communication: A cross‐cultural neuromarketing approach. Psychology & Marketing.
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Debora Gottardello & Solmaz Filiz Karabag. 2020. Handbook of Academic Integrity. Handbook of Academic Integrity 1 23 .
Debora Gottardello & Solmaz Filiz Karabag. 2023. Handbook of Academic Integrity. Handbook of Academic Integrity 1201 1222 .
Beatriz Casais & João F. Proença. 2023. Integrated Science of Global Epidemics. Integrated Science of Global Epidemics 347 360 .
Beatriz Casais & João F. Proença. (2021) The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing 19:3, pages 623-647.
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Aditi AcharyaDr.Dr.. (2020) A STUDY OF FACTORS DRIVING BRAND SELECTION & SWITCHING BEHAVIOR AMONG COLLEGE STUDENTS AND EFFECTIVE ADVERTISEMENT APPEALS FOR THIS SEGMENT. PARIPEX INDIAN JOURNAL OF RESEARCH, pages 126-130.
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Nachiketas Nandakumar, Bharadhwaj Sivakumaran, Arti Kalro & Piyush Sharma. (2017) Threat, efficacy and message framing in consumer healthcare. Marketing Intelligence & Planning 35:4, pages 442-457.
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Ayla Ozhan Dedeoglu & Keti Ventura. 2017. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World 249 258 .
Siwei He, Qin Shen, Xiaoli Yin, Lianjie Xu & Xiaoyun Lan. (2014) Newspaper coverage of tobacco issues: an analysis of print news in Chinese cities, 2008–2011. Tobacco Control 23:4, pages 345-352.
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Allan Hodgson, Carys E. Siemieniuch & Ella-Mae Hubbard. (2013) Culture and the Safety of Complex Automated Sociotechnical Systems. IEEE Transactions on Human-Machine Systems 43:6, pages 608-619.
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Foyzul Hassan, Mohammed Rokibul Alam Kotwal, Mohammad Mahedi Hasan, Ghulam Muhammad & Mohammad Nurul Huda. (2011) Inhibition/Enhancement Network Based ASR using Multiple DPF Extractors. Journal of Multimedia 6:5.
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