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Journal of Global Marketing Volume 19, 2006 - Issue 3-4
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Original Articles

Can Modernization Explain the Consumption of Durables in Emerging Markets?

A. N. M. Waheeduzzaman College of Business, Texas A & M University-Corpus Christi, Corpus Christi, TX, 78412, USA
Pages 33-62 | Received 01 Mar 2004, Accepted 01 Feb 2006, Published online: 25 Sep 2008

Citations (5)

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Read on this site (2)

A.N. M. Waheeduzzaman. (2011) Are Emerging Markets Catching Up With the Developed Markets in Terms of Consumption?. Journal of Global Marketing 24:2, pages 136-151.
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A.N. M. Waheeduzzaman. (2008) Market Potential Estimation in International Markets: A Comparison of Methods. Journal of Global Marketing 21:4, pages 307-320.
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Articles from other publishers (3)

Jenni Romaniuk & Magda Nenycz-Thiel. (2016) Lapsed buyers' durable brand consideration in emerging markets. Journal of Business Research 69:9, pages 3645-3651.
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Izzudin Busnaina & Tony Woodall. (2015) Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy. International Business Review 24:5, pages 781-797.
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Javier Palacios Fenech. (2013) The diffusion of new products in Latin America: a new comparative approach. Academia Revista Latinoamericana de Administración 26:1, pages 77-107.
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