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Journal of Marketing for Higher Education Volume 7, 1997 - Issue 4
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Original Articles

Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis

Clare L. Comm PhD College of Management, University of Massachusetts-Lowell, Lowell, MA, 01854
&
Duncan G. LaBay PhD Endicott College, Beverly, MA, 01915
Pages 21-34 | Published online: 12 Oct 2008

Citations (21)

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Irene Trullas, Pep Simo, Oriol R. Fusalba, Angels Fito & Jose M. Sallan. (2018) Student-perceived organizational support and perceived employability in the marketing of higher education. Journal of Marketing for Higher Education 28:2, pages 266-281.
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L. Jean Harrison-Walker. (2010) Customer prioritization in higher education: targeting ‘right’ students for long-term profitability. Journal of Marketing for Higher Education 20:2, pages 191-208.
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Andrea M. Pampaloni. (2010) The influence of organizational image on college selection: what students seek in institutions of higher education. Journal of Marketing for Higher Education 20:1, pages 19-48.
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DavidK. Holdsworth & Derek Nind. (2006) Choice Modeling New Zealand High School Seniors' Preferences for University Education. Journal of Marketing for Higher Education 15:2, pages 81-102.
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Tekle Shanka, Vanessa Quintal & Ruth Taylor. (2006) Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis. Journal of Marketing for Higher Education 15:2, pages 31-46.
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Jacquelyn Warwick & PhylisM. Mansfield. (2004) Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents. Journal of Marketing for Higher Education 13:1-2, pages 101-125.
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Srividya Ramasubramanian, JamesF. Gyure & NasreenM. Mursi. (2003) Impact of Internet Images: Impression-Formation Effects of University Web Site Images. Journal of Marketing for Higher Education 12:2, pages 49-68.
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Aron O'Cass & Debra Grace. (2001) Exploring Childcare Services. Services Marketing Quarterly 23:2, pages 21-48.
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MichaelJ. Conard & MaureenA. Conard. (2000) An Analysis of Academic Reputation as Perceived by Consumers of Higher Education. Journal of Marketing for Higher Education 9:4, pages 69-80.
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JeffreyJ. Bailey & Byron Dangerfield. (2000) Viewpoint: Applying the Distinction Between Market-Oriented and Customer-Led Strategic Perspectives to Business School Strategy. Journal of Education for Business 75:3, pages 183-187.
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Cathy Driscoll & David Wicks. (1998) The Customer-Driven Approach in Business Education: A Possible Danger?. Journal of Education for Business 74:1, pages 58-61.
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Articles from other publishers (10)

俊良 陈. (2015) Service Experience Design Model Research for HOTELDAY+ Group. Service Science and Management 04:04, pages 53-62.
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Raj Agnihotri, Leff Bonney, Andrea Leigh Dixon, Robert Erffmeyer, Ellen Bolman Pullins, Jane Z. Sojka & Vicki West. (2014) Developing a Stakeholder Approach for Recruiting Top-Level Sales Students. Journal of Marketing Education 36:1, pages 75-86.
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Srinivas Durvasula, Steven Lysonski & A.D. Madhavi. (2011) Beyond service attributes: do personal values matter?. Journal of Services Marketing 25:1, pages 33-46.
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Anne Marie Delaney. (2008) Typical institutional research studies on students: Perspective and examples. New Directions for Higher Education 2008:141, pages 57-67.
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Debra Grace & Aron O'Cass. (2004) Examining service experiences and post‐consumption evaluations. Journal of Services Marketing 18:6, pages 450-461.
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Aron O'Cass & Hmily McEwen. (2006) Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour 4:1, pages 25-39.
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Aron O’Cass & Debra Grace. (2003) An exploratory perspective of service brand associations. Journal of Services Marketing 17:5, pages 452-475.
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Debra Grace & Aron O’Cass. (2003) Child care services. European Journal of Marketing 37:1/2, pages 107-132.
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Debra Grace & Aron O’Cass. (2002) Brand associations: looking through the eye of the beholder. Qualitative Market Research: An International Journal 5:2, pages 96-111.
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Debra Grace & Aron O’Cass. (2001) Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery. Journal of Services Marketing 15:4, pages 300-321.
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