217
Views
21
CrossRef citations to date
0
Altmetric
Original Articles

Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis

&
Pages 21-34 | Published online: 12 Oct 2008

REFERENCES

  • Assael , Henry . 1987 . Consumer Behavior and Marketing Action 157 Kent Publishing Company .
  • Bertrand , Kate . 1989 . “In Service, Perception Counts” . Business Marketing , April
  • Bolton , Ruth N. and Drew , James H. 1991 . “A Multistage Model of Customers' Assessments of Service Quality and Value” . Journal of Consumer Research , 17 ( March ) : 375 – 384 .
  • Burtnett , Frank . 1991 . “For the Private Sector, A Buyer's Market” . Newsweek , April 29 : 65
  • Deighton , John . 1992 . “The Consumption of Performance” . Journal of Consumer Research , 19 ( December ) : 362 – 372 .
  • Edwards , David . 1991 . “Total Quality Management in Higher Education” . Management Services , 35 : 18 – 20 .
  • Gronroos , Christian . 1983 . Strategic Management and Marketing in the Service Sector Marketing Science Institute . #83–104, Chap. 4
  • Honan , W. H. 1994 . “New Pressures on the University” Education Life Section . The New York Times , January 9
  • Kotler , Philip and Fox , Karen . 1985 . Strategic Marketing for Educational Institutions Englewood Cliffs, New Jersey : Prentice-Hall .
  • Lovelock , Christopher H. 1991 . Services Marketing Englewood Cliffs, New Jersey : Prentice-Hall .
  • McWilliams , Gary . 1991 . “The Public Sector: A New Lesson Plan for College” . Business Week , October 25 : 144 – 145 .
  • Murray , Keith B. and Schlacter , John L. 1990 . “The Impact of Service Versus Goods on Consumer Assessment of Perceived Risk and Variability” . Journal of the Academy of Marketing Sciences , 18 : 51 – 65 .
  • Parasuraman , A. , Zeithaml , Valarie A. and Berry , Leonard L. 1988 . SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality . Journal of Retailing , 64 ( 1 ) : 12 – 37 .
  • Seymour , Daniel T. 1991 . Causing Quality in Higher Education American Council on Education New York : Macmillan Publishing Co. .
  • Zeithaml , Valarie . 1981 . “How Consumer Evaluation Processes Differ Between Goods and Services.” . In Marketing of Services Edited by: Donnelly , James H. and George , William R. Chicago : American Marketing Association .
  • Zeithaml , Valarie , Berry , Leonard and Parasuraman , A. 1988 . “Communication and Control Processes in the Delivery of Service Quality” . Journal of Marketing , 52 ( April ) : 35 – 48 .
  • Zeithaml , Valarie and Jo Bitner , Mary . 1996 . Services Marketing New York : McGraw-Hill Companies .
  • Zeithaml , Valarie , Parasuraman , A. and Berry , Leonard . 1990 . Delivering Quality Service: Balancing Customer Perceptions and Expectations New York : Free Press .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.