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Original Articles

Institutional Advertising in Higher Education

Pages 37-52 | Received 20 May 1997, Accepted 12 Aug 1999, Published online: 22 Oct 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (7)

Sushil Awale & Binod Krishna Shrestha. (2022) Effectiveness of Print Advertising Practices of Higher Education Services in Nepal. Journal of Promotion Management 28:1, pages 1-19.
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Roger Pizarro Milian & Jessica Rizk. (2019) Marketing Christian higher education in Canada: a ‘nested’ fields perspective. Journal of Marketing for Higher Education 29:2, pages 284-302.
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Chrissa Favaloro. (2015) Marketing in the Australian higher education sector. Journal of Higher Education Policy and Management 37:5, pages 490-506.
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Michael J. Clayton, Kevin V. Cavanagh & Matt Hettche. (2012) Institutional branding: a content analysis of public service announcements from American universities. Journal of Marketing for Higher Education 22:2, pages 182-205.
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BrianA. Vander Schee. (2009) A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges. Journal of Marketing for Higher Education 19:1, pages 26-37.
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Srividya Ramasubramanian, JamesF. Gyure & NasreenM. Mursi. (2003) Impact of Internet Images: Impression-Formation Effects of University Web Site Images. Journal of Marketing for Higher Education 12:2, pages 49-68.
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JohnM. McGrath. (2002) Attitudes About Marketing in Higher Education: An Exploratory Study. Journal of Marketing for Higher Education 12:1, pages 1-14.
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Articles from other publishers (10)

Stephanie Riegg Cellini & Latika Chaudhary. (2023) Where do colleges advertise? Demographic targeting by U.S. colleges. Economics of Education Review 94, pages 102402.
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Justine Alexandra Cullinan, Russell Abratt & Michela Mingione. (2020) Challenges of corporate brand building and management in a state owned enterprise. Journal of Product & Brand Management 30:2, pages 293-305.
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Eric J. Anctil. 2020. Encyclopedia of International Higher Education Systems and Institutions. Encyclopedia of International Higher Education Systems and Institutions 1 4 .
Eric J. Anctil. 2020. The International Encyclopedia of Higher Education Systems and Institutions. The International Encyclopedia of Higher Education Systems and Institutions 2023 2026 .
Daria Gunina, Lenka Komárková & Vladimír Přibyl. (2019) How to attract university applicants: exploring tertiary education advertising patterns in the Czech Republic. Tertiary Education and Management 25:4, pages 349-366.
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Rob WattsRob Watts. 2017. Public Universities, Managerialism and the Value of Higher Education. Public Universities, Managerialism and the Value of Higher Education 181 214 .
Michael S. Harris. (2009) Institutional brand personality and advertisements during televised games. New Directions for Higher Education 2009:148, pages 23-33.
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Michael S. Harris. (2008) Message in a Bottle: University Advertising During Bowl Games. Innovative Higher Education 33:5, pages 285-296.
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. (2008) Table of Contents. ASHE Higher Education Report 34:2, pages 1-121.
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Barbara F Tobolowsky & John Wesley Lowery. (2006) Commercializing College: An Analysis Of College Representations During Bowl Games. International Journal of Educational Advancement 6:3, pages 232-242.
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