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Volume 9, Issue 4

Journal of Marketing for Higher Education

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Journal of Marketing for Higher Education, Volume 9, Issue 4 (2000)

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Journal of Marketing for Higher Education, Volume 9, Issue 4 (2000)

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Original Articles

Article

Management Development Programs: How Firms Select a Provider and What They Want from Future Programs

Philip L. Dawes

Pages: 1-23

Published online: 22 Oct 2008

AbstractforManagement Development Programs: How Firms Select a Provider and What They Want from Future Programs | References | PDF (129 KB)

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Article

The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?

Anthony C. Peyronel

Pages: 25-35

Published online: 22 Oct 2008

AbstractforThe Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table? | References | PDF (53.3 KB)

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Article

Institutional Advertising in Higher Education

Bart Kittle

Pages: 37-52

Published online: 22 Oct 2008

AbstractforInstitutional Advertising in Higher Education | References | PDF (94.3 KB)

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Article

When Marketing Really Matters: The Survival of a Russian Post-Graduate Institute

David R. Decker & Yuri A. Sokurienko

Pages: 53-67

Published online: 22 Oct 2008

AbstractforWhen Marketing Really Matters: The Survival of a Russian Post-Graduate Institute | PDF (74.2 KB)

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Article

An Analysis of Academic Reputation as Perceived by Consumers of Higher Education

Michael J. Conard & Maureen A. Conard

Pages: 69-80

Published online: 22 Oct 2008

AbstractforAn Analysis of Academic Reputation as Perceived by Consumers of Higher Education | References | PDF (58.7 KB)

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Article

Quality Assessment of College Admissions Processes

Caroline Fisher, Elizabeth Weymann & Amy Todd

Pages: 81-94

Published online: 22 Oct 2008

AbstractforQuality Assessment of College Admissions Processes | References | PDF (434.1 KB)

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