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Journal of Marketing for Higher Education Volume 10, 2001 - Issue 2
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Original Articles

Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education

Michael L. Klassen University of Northern Iowa, 339 Curris Business Building, Cedar Falls, IA, 50614-0126 E-mail: [email protected]
Pages 11-26 | Received 10 Aug 1999, Accepted 09 Mar 2000, Published online: 22 Oct 2008

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John Bradley. (2012) Young people navigating the transition to university: Policy, context and influences. Educational and Child Psychology 29:1, pages 101-110.
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Samuel M. Natale & Caroline Doran. (2011) Marketization of Education: An Ethical Dilemma. Journal of Business Ethics 105:2, pages 187-196.
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Matthew Hartley & Christopher C. Morphew. (2008) What's Being Sold and To What End?: A Content Analysis of College Viewbooks. The Journal of Higher Education 79:6, pages 671-691.
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. (2008) Table of Contents. ASHE Higher Education Report 34:2, pages 1-121.
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Lori Boyer, Brigitta R. Brunner, Tiffany Charles & Patrice Coleman. (2006) Managing Impressions in a Virtual Environment: Is Ethnic Diversity a Self-Presentation Strategy for Colleges and Universities?. Journal of Computer-Mediated Communication 12:1, pages 136-154.
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Barbara F Tobolowsky & John Wesley Lowery. (2006) Commercializing College: An Analysis Of College Representations During Bowl Games. International Journal of Educational Advancement 6:3, pages 232-242.
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