988
Views
27
CrossRef citations to date
0
Altmetric
Original Articles

Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives

, &
Pages 39-57 | Received 01 May 1999, Accepted 09 Mar 2000, Published online: 22 Oct 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Daniel Chin, Luke Van Der Laan & Jiraporn Surachartkumtonkun. (2022) Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review. Journal of Marketing for Higher Education 0:0, pages 1-19.
Read now
Kojo Kakra Twum, Matilda Adams, Stephen Budu & Rosina Akuokor Anati Budu. (2022) Achieving university libraries user loyalty through user satisfaction: the role of service quality. Journal of Marketing for Higher Education 32:1, pages 54-72.
Read now
Khalifa Alhaza, Abdel-Salam G. Abdel-Salam, Mohammad Dadrahim Mollazehi, Radwa M. Ismail, Ahmed Bensaid, Chithira Johnson, Rusol Adil Naji Al-Tameemi, Mahmood A Hasan & Michael H. Romanowski. (2021) Factors affecting university image among undergraduate students: the case study of qatar university. Cogent Education 8:1.
Read now
Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong & Nina Krey. (2019) Hedonic and utilitarian value: the role of shared responsibility in higher education services. Journal of Marketing for Higher Education 29:1, pages 134-152.
Read now
Diana Branco Oliveira & Ana Maria Soares. (2016) Studying abroad: developing a model for the decision process of international students. Journal of Higher Education Policy and Management 38:2, pages 126-139.
Read now
DennisN. Bristow & KennethC. Schneider. (2003) The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education. Journal of Marketing for Higher Education 12:2, pages 15-34.
Read now

Articles from other publishers (19)

Isaac Cheah & Anwar Sadat Shimul. 2023. Innovation, Leadership and Governance in Higher Education. Innovation, Leadership and Governance in Higher Education 101 117 .
Ola Wazir, Noha El‐Bassiouny & René Schmidpeter. (2021) On academic branding: A review of the factors influencing research agenda choice and prioritization in management. European Management Review 19:2, pages 333-345.
Crossref
Linus Osuagwu. (2022) CONSUMER BEHAVIOUR DETERMINANTS: EVIDENCE FROM MBA STUDENTS. Journal of Management and Business Education 5:1, pages 20-37.
Crossref
Melanie Oeben & Matthias Klumpp. (2021) Transfer of the German Vocational Education and Training System—Success Factors and Hindrances with the Example of Tunisia. Education Sciences 11:5, pages 247.
Crossref
Graeme Atherton, Glenda Crosling, Munir Shuib & Siti Norbaya Azizan. 2021. Higher Education Challenges in South-East Asia. Higher Education Challenges in South-East Asia 18 34 .
Çiğdem Unurlu. 2021. Academic Tourism. Academic Tourism 21 43 .
Kübra KARAKAYA-ÖZYER & Zeki YILDIZ. (2020) Türkiyedeki Uluslararası Öğrencilerin Memleketleri ve Motivasyonları: Bir Uyum Analizi. Kuramsal Eğitimbilim 13:1, pages 44-64.
Crossref
Norazlyn Kamal Basha, Jillian C. Sweeney & Geoffrey Norman Soutar. (2019) Evaluating students’ preferences for university brands through conjoint analysis and market simulation. International Journal of Educational Management 34:2, pages 263-278.
Crossref
Ana Claudia Braun Endo, Luiz Alberto de Farias & Pedro Simões Coelho. (2019) Service branding from the perspective of higher education administrators. Marketing Intelligence & Planning 37:4, pages 401-416.
Crossref
Selin Kucukkancabas Esen. 2019. Handbook of Research on Contemporary Approaches in Management and Organizational Strategy. Handbook of Research on Contemporary Approaches in Management and Organizational Strategy 508 537 .
Mark A.P. Davies, Surinder Tikoo, Jiali Laura Ding & Mohamed Salama. (2016) Motives underlying the choice of business majors: A multi-country comparison. The International Journal of Management Education 14:1, pages 50-61.
Crossref
Ho Keat Leng & Dahlia Leng. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 2169 2182 .
H. K. Leng. 2014. Trends in E-Business, E-Services, and E-Commerce. Trends in E-Business, E-Services, and E-Commerce 191 205 .
Ho Keat Leng & Dahlia Leng. 2014. Handbook of Research on Transnational Higher Education. Handbook of Research on Transnational Higher Education 175 188 .
H. K. Leng. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 164 175 .
H. K. Leng. (2012) The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. International Journal of Technology and Educational Marketing 2:1, pages 14-25.
Crossref
FRANCIS LEO COLLINS. (2008) Bridges to learning: international student mobilities, education agencies and inter‐personal networks. Global Networks 8:4, pages 398-417.
Crossref
Felix Maringe & Steve Carter. (2007) International students' motivations for studying in UK HE. International Journal of Educational Management 21:6, pages 459-475.
Crossref
Tim Mazzarol & Geoffrey N. Soutar. (2002) “Push‐pull” factors influencing international student destination choice. International Journal of Educational Management 16:2, pages 82-90.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.