Citations: Characterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model

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Louise A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
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Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson. (2006) Understanding MBA Consumer Needs and the Development of Marketing Strategy. Journal of Marketing for Higher Education 16:1, pages 143-158.
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Kirk Smith. (2003) Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment. Journal of Marketing for Higher Education 12:2, pages 35-47.
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