Journal of Marketing for Higher Education, Volume 11, Issue 2 (2001)

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Journal of Marketing for Higher Education, Volume 11, Issue 2 (2001)

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Original Articles

Article
Exploring the Decision Process of School Leavers' and 'Mature Students' in University Choice
Debra Harker, Peter Slade & Michael Harker
Pages: 1-20
Published online: 21 Oct 2008
AbstractforExploring the Decision Process of School Leavers' and 'Mature Students' in University Choice | References | PDF (185.7 KB)
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Article
A Process for Developing Regional Business School—Business Community Relationships
John W. Henke Jr., Eileen Peacock & Kenneth M. York
Pages: 21-37
Published online: 21 Oct 2008
AbstractforA Process for Developing Regional Business School—Business Community Relationships | References | PDF (181.2 KB)
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Article
Gender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women
Eric Kolhede
Pages: 39-60
Published online: 21 Oct 2008
AbstractforGender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women | References | PDF (185.7 KB)
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Article
Country Image and Expectations Toward International Programs in Business Administration Among Thai Students
Krairoek Pinkaeo & Mark Speece
Pages: 61-89
Published online: 21 Oct 2008
AbstractforCountry Image and Expectations Toward International Programs in Business Administration Among Thai Students | References | PDF (213 KB)
  • 85 Views
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Article
Characterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model
Gregory Stiber
Pages: 91-107
Published online: 21 Oct 2008
AbstractforCharacterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model | References | PDF (190.3 KB)
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