Citations (30)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
James Pringle & Samantha Fritz. (2019) The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education 29:1, pages 19-44.
Read now
Read now
Dora E. Bock, Sonja Martin Poole & Mathew Joseph. (2014) Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education 24:1, pages 11-21.
Read now
Read now
Jane Hemsley-Brown. (2012) ‘The best education in the world’: reality, repetition or cliché? International students' reasons for choosing an English university. Studies in Higher Education 37:8, pages 1005-1022.
Read now
Read now
David Brown & Barbara Sen. (2010) The Undergraduate Prospectus as a Marketing Tool for Academic Libraries. New Review of Academic Librarianship 16:2, pages 160-191.
Read now
Read now
Fernando Angulo, Albena Pergelova & Josep Rialp. (2010) A market segmentation approach for higher education based on rational and emotional factors. Journal of Marketing for Higher Education 20:1, pages 1-17.
Read now
Read now
Geraldine Clarke. (2005) An Examination of ‘Self-Monitoring’ and the ‘Influence of Others’ as Determinants of Attitude to the Higher Education Application Service Process in the UK. Journal of Marketing for Higher Education 15:1, pages 1-20.
Read now
Read now
Articles from other publishers (24)
Mitul Kumar Ahirwal & Prabhat Kumar. (2023) Educational institutions selection using Analytic Hierarchy Process based on National Institutional Ranking Framework (NIRF) criteria. Interchange 54:2, pages 203-227.
Crossref
Crossref
David Harrison, IC McManus, Eliot L Rees & Katherine Woolf. (2022) Institutional choice among medical applicants: a profile paper for The United Kingdom Medical Applicant Cohort Study (UKMACS) prospective longitudinal cohort study. BMJ Open 12:9, pages e060135.
Crossref
Crossref
Koray Aktaş, Gianluca Argentin, Gian Paolo Barbetta, Luca V.A. Colombo & Gianna Barbieri. (2022) High School Choices by Immigrant Students in Italy: Evidence from Administrative Data. The B.E. Journal of Economic Analysis & Policy 22:3, pages 527-572.
Crossref
Crossref
Ambreen Shahnaz. (2021) Marketisation of higher education: A genre analysis of university prospectuses in Pakistan. Higher Education Quarterly 76:3, pages 653-670.
Crossref
Crossref
Tai-Ming Wut, Jing (Bill) Xu & Stephanie Wing Lee. (2022) Does University Ranking Matter? Choosing a University in the Digital Era. Education Sciences 12:4, pages 229.
Crossref
Crossref
Ambika M. Raja, R. Raju, B. Sriramadesikan, M. Surendhar, J. Darvin Rajesh, P. Thilippan & Dhanyasri S. Raja. (2021) Predictors of academic performance among girls in south Indian cities. SN Social Sciences 1:10.
Crossref
Crossref
Samuel Adeyanju, Emmanuel Mogaji, Johnson A. Olusola & Muhammed A. Oyinlola. 2020. Higher Education Marketing in Africa. Higher Education Marketing in Africa
135
163
.
Prashant Mahajan & Suresh Golahit. (2019) Service marketing mix as input and output of higher and technical education. Journal of Applied Research in Higher Education 12:2, pages 151-193.
Crossref
Crossref
Moses Segbenya, George Kwaku Toku Oduro, Fred Peniana & Kwesi Ghansah. (2019) Proximity and choice of College of Distance Education (CoDE) of the University of Cape Coast for further studies. International Journal of Educational Management 33:5, pages 1012-1034.
Crossref
Crossref
Rachel Baker. (2017) Understanding College Students’ Major Choices Using Social Network Analysis. Research in Higher Education 59:2, pages 198-225.
Crossref
Crossref
Antra Singh & Seema Singh. (2018) Expansion of Private Engineering Institutions. Higher Education for the Future 5:1, pages 20-39.
Crossref
Crossref
Pamela Giustinelli & Charles F. Manski. (2018) SURVEY MEASURES OF FAMILY DECISION PROCESSES FOR ECONOMETRIC ANALYSIS OF SCHOOLING DECISIONS. Economic Inquiry 56:1, pages 81-99.
Crossref
Crossref
Elizabeth BruchFred Feinberg. (2017) Decision-Making Processes in Social Contexts. Annual Review of Sociology 43:1, pages 207-227.
Crossref
Crossref
Pamela Giustinelli & Nicola Pavoni. (2017) The evolution of awareness and belief ambiguity in the process of high school track choice. Review of Economic Dynamics 25, pages 93-120.
Crossref
Crossref
Foula Zografina Kopanidis & Michael John Shaw. (2017) Predicting faculty membership – application of student choice logit model. Education + Training 59:1, pages 90-104.
Crossref
Crossref
Mathew Joseph, Deborah F. Spake & Carmen-Maria Albrecht. 2017. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
370
372
.
Amber L. Stephenson, Alex Heckert & David B. Yerger. (2015) College choice and the university brand: exploring the consumer decision framework. Higher Education 71:4, pages 489-503.
Crossref
Crossref
Jane Hemsley-Brown & Izhar OplatkaJane Hemsley-Brown & Izhar Oplatka. 2016. Higher Education Consumer Choice. Higher Education Consumer Choice
14
43
.
Ho Keat Leng & Dahlia Leng. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior
2169
2182
.
H. K. Leng. 2014. Trends in E-Business, E-Services, and E-Commerce. Trends in E-Business, E-Services, and E-Commerce
191
205
.
Ho Keat Leng & Dahlia Leng. 2014. Handbook of Research on Transnational Higher Education. Handbook of Research on Transnational Higher Education
175
188
.
Angela R. Dobele, Michael Gangemi, Foula Kopanidis & Stuart Thomas. (2013) At risk policy and early intervention programmes for underperforming students. Education + Training 55:1, pages 69-82.
Crossref
Crossref
Mathew Joseph, Eileen Wall Mullen & Deborah Spake. (2012) University branding: Understanding students’ choice of an educational institution. Journal of Brand Management 20:1, pages 1-12.
Crossref
Crossref
Jack D. Kulchitsky. (2008) High‐tech versus high‐touch education: perceptions of risk in distance learning. International Journal of Educational Management 22:2, pages 151-167.
Crossref
Crossref