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Volume 12, Issue 1

Journal of Marketing for Higher Education

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Journal of Marketing for Higher Education, Volume 12, Issue 1 (2002)

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Journal of Marketing for Higher Education, Volume 12, Issue 1 (2002)

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Original Articles

Article

Attitudes About Marketing in Higher Education: An Exploratory Study

John M. McGrath

Pages: 1-14

Published online: 07 Sep 2008

AbstractforAttitudes About Marketing in Higher Education: An Exploratory Study | References | PDF (589.7 KB)

388 Views
9 CrossRef citations
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Article

The Current State of Marketing Activity Among Higher Education Institutions

Cynthia M. Newman

Pages: 15-29

Published online: 07 Sep 2008

AbstractforThe Current State of Marketing Activity Among Higher Education Institutions | References | PDF (675.6 KB)

392 Views
15 CrossRef citations
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Article

A Comparison of Two-Year and Four-Year Adult Students: Motivations to Attend College and the Importance of Choice Criteria

Greg M. Broekemier

Pages: 31-48

Published online: 07 Sep 2008

AbstractforA Comparison of Two-Year and Four-Year Adult Students: Motivations to Attend College and the Importance of Choice Criteria | References | PDF (617.5 KB)

526 Views
17 CrossRef citations
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Article

Determinants of Awareness, Consideration, and Choice Set Size in University Choice

Philip L. Dawes & Jennifer Brown

Pages: 49-75

Published online: 07 Sep 2008

AbstractforDeterminants of Awareness, Consideration, and Choice Set Size in University Choice | References | PDF (654.8 KB)

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