Advanced search
Publication Cover
Journal of Marketing for Higher Education Volume 12, 2003 - Issue 2
Submit an article Journal homepage
154
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy

Frank G. Bingham Jr. PhD Bryant College
,
Charles J. Quigley Jr. PhD Bryant College
&
Keith B. Murray PhD Bryant College
Pages 1-14 | Received 15 Nov 2001, Accepted 01 Nov 2002, Published online: 08 Sep 2008

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Ilda Maria Pedro, Luis Nobre Pereira & Hélder Brito Carrasqueira. (2018) Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education 28:1, pages 128-152.
Read now

Articles from other publishers (4)

Kathleen Chell, Gary Mortimer, Barbara M. Masser & Rebekah Russell-Bennett. (2021) An Identity-Based Model Explaining Online Donor Appreciation. Australasian Marketing Journal 31:1, pages 13-24.
Crossref
Muhammad Asif Khan, Rohail Ashraf & Thamer Ahmad S. Baazeem. (2021) A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds. Journal of Applied Research in Higher Education 14:2, pages 679-692.
Crossref
Amber L. Stephenson & David B. Yerger. (2014) Optimizing engagement: brand identification and alumni donation behaviors. International Journal of Educational Management 28:6, pages 765-778.
Crossref
Amber L. Stephenson & Nikki Bell. (2014) Motivation for alumni donations: a social identity perspective on the role of branding in higher education. International Journal of Nonprofit and Voluntary Sector Marketing 19:3, pages 176-186.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.