Journal of Marketing for Higher Education, Volume 12, Issue 2 (2003)

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Journal of Marketing for Higher Education, Volume 12, Issue 2 (2003)

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Original Articles

Article
An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy
Frank G. Bingham Jr., Charles J. Quigley Jr. & Keith B. Murray
Pages: 1-14
Published online: 08 Sep 2008
AbstractforAn Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy | References | PDF (591.2 KB)
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Article
The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education
Dennis N. Bristow & Kenneth C. Schneider
Pages: 15-34
Published online: 08 Sep 2008
AbstractforThe Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education | References | PDF (805.8 KB)
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Article
Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment
Kirk Smith
Pages: 35-47
Published online: 08 Sep 2008
AbstractforStrategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment | References | PDF (603.3 KB)
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Article
Impact of Internet Images: Impression-Formation Effects of University Web Site Images
Srividya Ramasubramanian, James F. Gyure & Nasreen M. Mursi
Pages: 49-68
Published online: 08 Sep 2008
AbstractforImpact of Internet Images: Impression-Formation Effects of University Web Site Images | References | PDF (1.3 MB)
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Article
Choice-Based Segmentation As an Enrollment Management Tool
Mark R. Young
Pages: 69-83
Published online: 08 Sep 2008
AbstractforChoice-Based Segmentation As an Enrollment Management Tool | References | PDF (627.5 KB)
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