Citations (10)
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Read on this site (5)
Tomás Dwyer. (2022) Conceptualisations of market orientation in the higher education literature. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Tornike Khoshtaria, Davit Datuashvili & Arian Matin. (2020) The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education. Journal of Marketing for Higher Education 30:2, pages 239-255.
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Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. (2017) Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality. Journal of Marketing for Higher Education 27:2, pages 213-232.
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Riina Koris, Anders Örtenblad, Katri Kerem & Triinu Ojala. (2015) Student-customer orientation at a higher education institution: the perspective of undergraduate business students. Journal of Marketing for Higher Education 25:1, pages 29-44.
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Monica Khanna, Isaac Jacob & Neha Yadav. (2014) Identifying and analyzing touchpoints for building a higher education brand. Journal of Marketing for Higher Education 24:1, pages 122-143.
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Articles from other publishers (5)
Sarah Leidner, Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. 2022. Eurasian Business and Economics Perspectives. Eurasian Business and Economics Perspectives
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Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. 2022. Eurasian Business and Economics Perspectives. Eurasian Business and Economics Perspectives
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Michael Yao-Ping Peng, Yongjun Feng, Xue Zhao & WeiLoong Chong. (2021) Use of Knowledge Transfer Theory to Improve Learning Outcomes of Cognitive and Non-cognitive Skills of University Students: Evidence From Taiwan. Frontiers in Psychology 12.
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Riina Koris & Petri Nokelainen. (2015) The student-customer orientation questionnaire (SCOQ). International Journal of Educational Management 29:1, pages 115-138.
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Erzsébet Hetesi & Zsófia Kürtösi. (2008) Ki ítéli meg a felsőoktatási szolgáltatások teljesítményét és hogyan? - A hallgatói elégedettség mérési modelljei, empirikus kutatási eredmények az aktív és a végzett hallgatók körében. Vezetéstudomány / Budapest Management Review, pages 2-17.
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