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Journal of Marketing for Higher Education Volume 13, 2004 - Issue 1-2
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Original Articles

A, B, CD, DVD: Marketing Higher Education to the Millennial Generation

Lee F. Furbeck PhD Iowa State University, Ames, IA
,
Marc L. Harding BA Iowa State University, Ames, IA
,
Darin R. Wohlgemuth PhD Iowa State University, Ames, IA
&
David R. Bousquet MEd Northern Arizona University, Flagstaff, AZ
Pages 17-31 | Received 31 Mar 2003, Accepted 10 Apr 2003, Published online: 11 Aug 2010

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Read on this site (2)

Nana Osei-Kofi, Lisette E. Torres & Joyce Lui. (2013) Practices of whiteness: racialization in college admissions viewbooks. Race Ethnicity and Education 16:3, pages 386-405.
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Jason Johnson. (2010) On using humor to market higher education: at whose expense is the clowning?. Journal of Marketing for Higher Education 20:2, pages 241-257.
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Articles from other publishers (2)

Gonca Telli Yamamoto. 2011. Marketing Online Education Programs. Marketing Online Education Programs 140 158 .
Gonca Telli Yamamoto. (2006) University evaluation‐selection: a Turkish case. International Journal of Educational Management 20:7, pages 559-569.
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