Journal of Marketing for Higher Education, Volume 13, Issue 1-2 (2004)

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Journal of Marketing for Higher Education, Volume 13, Issue 1-2 (2004)

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Original Articles

Article
Key Elements of a Successful Drive Toward Marketing Strategy Making
Cynthia W. Cann & Marie A. George
Pages: 1-15
Published online: 11 Aug 2010
AbstractforKey Elements of a Successful Drive Toward Marketing Strategy Making | References | PDF (593.5 KB)
  • 315 Views
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Article
A, B, CD, DVD: Marketing Higher Education to the Millennial Generation
Lee F. Furbeck, Marc L. Harding, Darin R. Wohlgemuth & David R. Bousquet
Pages: 17-31
Published online: 11 Aug 2010
AbstractforA, B, CD, DVD: Marketing Higher Education to the Millennial Generation | References | PDF (588.9 KB)
  • 177 Views
  • 4 CrossRef citations
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Article
Building a Better Applicant Pool–A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students
Bart Herridge & Robert Heil
Pages: 33-55
Published online: 11 Aug 2010
AbstractforBuilding a Better Applicant Pool–A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students | References | PDF (656.9 KB)
  • 109 Views
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Article
Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education
Rubeena Çetin
Pages: 57-75
Published online: 11 Aug 2010
AbstractforPlanning and Implementing Institutional Image and Promoting Academic Programs in Higher Education | References | PDF (645.7 KB)
  • 294 Views
  • 9 CrossRef citations
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Article
Marketing Maps: Illustrating How Marketing Works
James F. Gyure & Susan G. Arnold
Pages: 77-86
Published online: 11 Aug 2010
AbstractforMarketing Maps: Illustrating How Marketing Works | References | PDF (674.7 KB)
  • 223 Views
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Article
An Update on the Use of Ranks in Calibrating and Marketing Higher Education
Stewart Page & Ken Cramer
Pages: 87-99
Published online: 11 Aug 2010
AbstractforAn Update on the Use of Ranks in Calibrating and Marketing Higher Education | References | PDF (591.3 KB)
  • 70 Views
  • 3 CrossRef citations
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Article
Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents
Jacquelyn Warwick & Phylis M. Mansfield
Pages: 101-125
Published online: 11 Aug 2010
AbstractforPerceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents | References | PDF (617.5 KB)
  • 235 Views
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Article
Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing
Dennis B. Arnett, C. Michael Wittmann & Bennie J. Wilson III
Pages: 127-157
Published online: 11 Aug 2010
AbstractforEncouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing | References | PDF (921.4 KB)
  • 244 Views
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Article
Looking East–Looking West: Exploring the Views of Hong Kong University Students About Traditional Chinese Cultural Values in Terms of the Delivery of Foreign Programs
Mike Willis
Pages: 159-177
Published online: 11 Aug 2010
AbstractforLooking East–Looking West: Exploring the Views of Hong Kong University Students About Traditional Chinese Cultural Values in Terms of the Delivery of Foreign Programs | References | PDF (597.5 KB)
  • 109 Views
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Article
Alumni Perceptions of a Move to NCAA Division IA Football Membership
Donald P. Roy, Susan K. Harmon & Timothy R. Graeff
Pages: 179-197
Published online: 11 Aug 2010
AbstractforAlumni Perceptions of a Move to NCAA Division IA Football Membership | References | PDF (624.1 KB)
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