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Journal of Marketing for Higher Education Volume 13, 2004 - Issue 1-2
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Original Articles

Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents

Jacquelyn Warwick PhD Andrews University, School of Business, Berrien Springs, MI, 49104 E-mail: [email protected]
&
Phylis M. Mansfield PhD Penn State University–Erie, The Behrend College, School of Business, Erie, PA, 16563 E-mail: [email protected]
Pages 101-125 | Received 16 Jul 2002, Accepted 19 Feb 2003, Published online: 11 Aug 2010

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Sean Eric Mulholland. (2021) Covid-19 prevalence and empty college seats. Applied Economics 53:15, pages 1716-1728.
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Jia Yi Koh & Ho Keat Leng. (2017) Marketing sport coaching services on social network sites: an examination of social influence and country-of-origin effect. Managing Sport and Leisure 22:5, pages 390-399.
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Mehmet Kabak & Metin Dağdeviren. (2014) A hybrid MCDM approach to assess the sustainability of students’ preferences for university selection. Technological and Economic Development of Economy 20:3, pages 391-418.
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Iryna Pentina & Concha Neeley. (2007) Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing. Journal of Marketing for Higher Education 17:1, pages 49-65.
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PhylisM. Mansfield & Jacquelyn Warwick. (2006) Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College. Journal of Marketing for Higher Education 15:2, pages 47-80.
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Articles from other publishers (8)

Talat Parveen, H. D. Arora & Mansaf Alam. 2020. Strategic System Assurance and Business Analytics. Strategic System Assurance and Business Analytics 351 364 .
Yirakpoa Ikaba & Charles Enyindah. 2020. Higher Education Marketing in Africa. Higher Education Marketing in Africa 165 185 .
Mukesh Chaturvedi & Abhinav Chaturvedi. 2019. New Age Admissions Strategies in Business Schools. New Age Admissions Strategies in Business Schools 150 169 .
Raul Caruso & Hans de Wit. (2014) Determinants of Mobility of Students in Europe. Journal of Studies in International Education 19:3, pages 265-282.
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Siva Muthaly, Antonio C. Lobo & Jimmy Song Jen-Yuan. (2013) Marketing of postgraduate education in Taiwan: issues for foreign universities. Asia Pacific Journal of Marketing and Logistics 25:1, pages 118-130.
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H. K. Leng. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 164 175 .
H. K. Leng. (2012) The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. International Journal of Technology and Educational Marketing 2:1, pages 14-25.
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Michael Stellefson. 2011. Marketing Online Education Programs. Marketing Online Education Programs 222 234 .

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