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Journal of Marketing for Higher Education Volume 13, 2004 - Issue 1-2
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Original Articles

Looking East–Looking West: Exploring the Views of Hong Kong University Students About Traditional Chinese Cultural Values in Terms of the Delivery of Foreign Programs

Mike Willis Monash University, Switchback Road, Churchill, 3824, Victoria, Australia E-mail: [email protected]
Pages 159-177 | Received 04 Apr 2001, Accepted 31 Jan 2003, Published online: 11 Aug 2010

Citations (9)

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Read on this site (4)

Grace Karram. (2014) A futile search for values and pedagogy? A discursive analysis of the marketing messages of branch-campuses in higher education hubs. Compare: A Journal of Comparative and International Education 44:2, pages 274-296.
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AudheshK. Paswan & Gopala Ganesh. (2009) Higher Education Institutions: Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education 19:1, pages 65-84.
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Mike Willis. (2008) An Identification and Evaluation of the Various Types and Forms of Personal Relationships Within a Sino Foreign University Strategic Alliance Context. Journal of Teaching in International Business 19:3, pages 222-245.
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Mike Willis. (2006) The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market. Journal of Marketing for Higher Education 16:2, pages 45-82.
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Articles from other publishers (5)

Sabiha Nuzhat. (2020) Globalization of Education in UAE: The Local Legislative Education Policies for International Branch Campuses and Its Tensions Given the Political, Religious, and Cultural Differences. Journal of Education 201:3, pages 236-247.
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Nigel Martin Healey. (2017) The Optimal Global Integration–Local Responsiveness Tradeoff for an International Branch Campus. Research in Higher Education 59:5, pages 623-649.
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Nigel Healey. (2015) Managing International Branch Campuses: What Do We Know?. Higher Education Quarterly 69:4, pages 386-409.
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이영환 & 임재진. (2014) A Study on the Establishment and Operations of Joint University - Focusing on Chinese Cases -. Asian Journal of Education 15:3, pages 121-148.
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Farshid Shams & Jeroen Huisman. (2011) Managing Offshore Branch Campuses. Journal of Studies in International Education 16:2, pages 106-127.
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