Citations (8)
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Read on this site (3)
Fernando Angulo, Albena Pergelova & Josep Rialp. (2010) A market segmentation approach for higher education based on rational and emotional factors. Journal of Marketing for Higher Education 20:1, pages 1-17.
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Peter Townsend & Huay Jun Poh. (2008) An Exploratory Study of International Students Studying and Living in a Regional Area. Journal of Marketing for Higher Education 18:2, pages 240-263.
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Mike Willis. (2008) Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?. Journal of Marketing for Higher Education 18:2, pages 186-215.
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Articles from other publishers (5)
Khusboo Srivastava & Somesh Dhamija. (2023) Relevance of Stephen Covey's theory on the circle of life in the context of student decision-making to enroll for higher education. Journal of Applied Research in Higher Education.
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Fernando Angulo-Ruiz, Albena Pergelova & Juraj Cheben. 2016. International Marketing of Higher Education. International Marketing of Higher Education
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Angel Po Cheung Lai, Paul Gibson & Siva Muthaly. (2014) Becoming an education provider of choice in Hong Kong: an inquiry into student decision making. International Journal of Educational Management 28:5, pages 590-609.
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Maha Mourad & Hatem El Karanshawy. (2013) Branding Islamic studies: exploratory study in the Middle East. Journal of Islamic Marketing 4:2, pages 150-162.
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Prem Ramburuth & Massimiliano Tani. (2009) The impact of culture on learning: exploring student perceptions. Multicultural Education & Technology Journal 3:3, pages 182-195.
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