An Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong

REFERENCES

• Anderson , E. W. and Sullivan , V. W. 1993 . The antecedents and consequences of customer satisfaction for firms. . Marketing Science , 12 : 125 – 143 .
   Web of Science ®Google Scholar
• Austin , Mark . 1988 . Asian electrical and computer engineers at a California university: Why are they here? Why might they stay? , Santa Barbara : University of California. .
   Google Scholar
• Bromilow , George and Zubrzycki , J. 1990 . Our education services go to market. . Australia Now , 14 ( 1 ) : 25 – 27 .
   Google Scholar
• Churchill , G. A. and Suprenant , C. 1982 . An investigation into the determinants of customer satisfaction. . Journal of Marketing Research , 19 : 491 – 504 .
   Web of Science ®Google Scholar
• Harris , R. and Moran , P. 1982 . Managing Cultural Synergy, Volume Two , Houston : Gulf Publishing. .
   Google Scholar
• Hausler , T. , Sharma , R. and Sivagnanam . 1995 . Australian university experiences of fee-paying overseas students , Australia : Swinburne University of Technology .
   Google Scholar
• Hoyer , W. D. and MacInnis , D. J. Consumer Behaviour, , 2nd ed. , Boston, , USA : Houghton Mifflin Company . 2001
   Google Scholar
• Johnson , M. D. and Fornell , C. 1991 . A Framework for Comparing Customer Satisfaction Across Individuals and Product Categories. . Journal of Economic Psychology , 12 : 267 – 286 .
   Web of Science ®Google Scholar
• Kennedy , R. E. , Willis , M. K. and Rushdi , M. 2000 . Attractiveness of Australian Education to Foreign Students: An Empirical Study of the Match Between Foreign Students' Expectations and Experience. . Proceedings of ANZMAC Conference , Queensland.
   Google Scholar
• Kennedy , R. E. 2001 . “ Paper 199 Salesforce Turnover in Australian Direct Selling Organisations. ” . In Proceedings of ANZMAC Conference , NZ : Auckland .
   Google Scholar
• Kristensen , K. , Martensen , A. and Gronholdt , L. 1999 . Measuring the Impact of Buying Behaviour on Customer Satisfaction. . Total Quality Management , 10 ( 4/5 ) : 602 – 614 .
   Google Scholar
• Lawley , Meredith . 1993 . Factors influencing the choice of destination in international education: The case of Hong Kong , Australia : University of Southern Queensland . Mbus Thesis,
   Google Scholar
• Lawley , Meredith A and Perry , Chad . 1998 . Thai & Malaysian students' perceptions of overseas study destinations: An exploratory study , Department of Marketing, University of Southern Queensland .
   Google Scholar
• Lewin , K. , Stephens , D. and Vulliamy , G. 1990 . Doing Educational Research in Developing Countries: Qualitative Strategies , London. : The Falmer Press .
   Google Scholar
• Molla , Bekele and Sedlacek , W. E. 1989 . “ International student self-appraisal and institutional expectations ” . In Research Report , Vol. 23 , University of Maryland .
   Google Scholar
• Rao , Gutta . 1979 . Brain Drain and Foreign Students-A study of the attitudes and intentions of foreign students in Australia, the USA, Canada and France , Brisbane : University of Queensland Press. .
   Google Scholar
• Solomon , M. R. , Surprenant , C. , Czepiel , J. and Gutman , E. G. 1985 . A Role Theory Perspective on Dyadic Interactions: The Service Encounter. . Journal of Marketing , 49 : 99 – 111 .
   Google Scholar
• Steadman , George and Dagwell , R. H. 1990 . A survey of overseas students in Queensland. . Australian Universities Review , 1&2 : 59 – 63 .
   Google Scholar
• Stewart , Kevin and Felicetti , L. 1991 . Marketing a public university to international students. . Journal of Professional Services Marketing , 7 ( 1 ) : 67 – 74 .
   Google Scholar
• Tannenbaum , Scott I. , Mathieu , John E. , Salas , Eduardo and Cannon-Bowers , Janis A. 1991 . Meeting trainee's expectations: The influence of training fulfillment on the development of commitment, self-efficacy, and motivation. . Journal of Applied Psychology , 76 ( 6 ) : 759 – 69 .
   Web of Science ®Google Scholar
• Wanous , John P. , Poland , Timothy D. , Stephen , L. Premack and Shannon Davis , K. 1992 . The effects of met expectations on newcomer attitudes and behaviours: A review and meta-analysis. . Journal of Applied Psychology , 77 ( 3 ) : 288 – 97 .
   PubMed Web of Science ®Google Scholar
• Wilkinson , J. W. 1995 . Marketing Australian universities to overseas students. . Asia-Australia Marketing Journal , 1 : 71 – 78 .
   Google Scholar
• Willis , M. and Rushdi , M. 2000 . “ An Identification and Analysis of Students' Expectations and Views Regarding Foreign Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities. ” . In Proceedings of the ANZIBA Conference , New Zealand : Auckland .
   Google Scholar
• Willis , Mike . 1999 . “ Paper 281, An examination of agreements between Chinese State and Foreign universities as an indicator of the changing nature of Sino-Foreign service industry cooperation. ” . In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) Sydney
   Google Scholar
• Willlis , Mike . 2000(a) . “ The development of a specific and structured market entry model for use by Foreign universities wishing to establish cooperative programs with Chinese state universities and/or institutes for a range of collaborative activities ” . In Proceedings of the WTO & Sino-Australian Economic/Education Cooperation Conference , 100 – 152 . Shanghai : sponsored by Tongyi University and Latrobe University .
   Google Scholar
• Willis , Mike . 2000 . “ Adding competitive value to Chinese state universities-one key to market success for foreign universities in China ” . In Proceedings of the WTO & Sino-Aus-tralian Economic/Education Cooperation Conference , 93 – 100 . Shanghai : sponsored by Tongyi University and Latrobe University .
   Google Scholar
• Wu , W. C. 1989 . Strategy Formulation in the International Services Sector: Factors Influencing Students' Perceptions of College Recruiting Activities , University of Mississippi . PhD Thesis,
   Google Scholar
• Zeithaml , V. A , Parasuraman , A. and Berry , L. L. May, 1993 . “ The Nature and Determinants of Customer Expectations of Service ” . In Marketing Science Institute Research Program Series 91 – 113 . Report No.
   Google Scholar