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Journal of Marketing for Higher Education Volume 15, 2006 - Issue 2
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Original Articles

Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College

Phylis M. Mansfield Penn State Erie, Sam and Irene Black School of Business, Erie, PA, 16563 E-mail: [email protected]
&
Jacquelyn Warwick Andrews University, School of Business, Berrien Springs, MI, 49104 E-mail: [email protected]
Pages 47-80 | Published online: 08 Sep 2008

Citations (15)

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Read on this site (6)

Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2023) What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Darija Bartkute. (2017) Lithuanian students’ choice of university: a consumer value approach. European Journal of Higher Education 7:2, pages 173-187.
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Iris Vilnai-Yavetz & Sigal Tifferet. (2013) Promoting service brands via the Internet. The Service Industries Journal 33:15-16, pages 1544-1563.
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David Finch, Sarah McDonald & Julie Staple. (2013) Reputational interdependence: an examination of category reputation in higher education. Journal of Marketing for Higher Education 23:1, pages 34-61.
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Jana Bowden & Leigh Wood. (2011) Sex doesn't matter: the role of gender in the formation of student-university relationships. Journal of Marketing for Higher Education 21:2, pages 133-156.
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Articles from other publishers (9)

Gabriela Ribes Giner & Agustín Peralt Rillo. (2016) Structural equation modeling of co-creation and its influence on the student’s satisfaction and loyalty towards university. Journal of Computational and Applied Mathematics 291, pages 257-263.
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Rania B. Mostafa. (2015) Engaging Students via Social Media. Journal of Marketing Education 37:3, pages 144-159.
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David Finch, Carola Hillenbrand & Harris Rubin. (2015) Proximity, Strategic Groups and Reputation: An Exploratory Study of Reputation in Higher Education. Corporate Reputation Review 18:3, pages 174-194.
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Meena Chavan, Jana Bowden-Everson, Erik Lundmark & Jan Zwar. (2014) Exploring the drivers of service quality perceptions in the tertiary education sector. Journal of International Education in Business 7:2, pages 150-180.
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Jana Lay-Hwa Bowden. (2013) What's in a relationship?. Asia Pacific Journal of Marketing and Logistics 25:3, pages 428-451.
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Giuliana Solinas, Maria Dolores Masia, Giorgio Maida & Elena Muresu. (2012) What Really Affects Student Satisfaction? An Assessment of Quality through a University-Wide Student Survey. Creative Education 03:01, pages 37-40.
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Mark H. Salisbury, Michael B. Paulsen & Ernest T. Pascarella. (2010) To See the World or Stay at Home: Applying an Integrated Student Choice Model to Explore the Gender Gap in the Intent to Study Abroad. Research in Higher Education 51:7, pages 615-640.
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Prashant Mahajan & Vaishali Pati. (2021) Selection of An Engineering Institution: Students’ Perceptions of Choice Characteristics and Suitability under the COVID-19 Pandemic. SSRN Electronic Journal.
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Veena Andini & Sandeep Rao. (2018) Logistic Modeling of University Choice Among Student Migrants to Karnataka for Higher Education. SSRN Electronic Journal.
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