Advanced search
Publication Cover
Journal of Marketing for Higher Education Volume 16, 2006 - Issue 1
Submit an article Journal homepage
344
Views
8
CrossRef citations to date
0
Altmetric
Original Articles

Marketing a U.S. University to International Students: Which Approach Is Best–Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries

Abhay Shah PhD Hasan School of Business, Colorado State University–Pueblo, 2200 Bonforte Boulevard, Pueblo, CO E-mail: [email protected]
&
Heidi Laino MBA International Recruitment, Colorado State University–Pueblo, 2200 Bonforte Boulevard, Pueblo, CO E-mail: [email protected]
Pages 1-24 | Received 03 Mar 2005, Accepted 02 Dec 2005, Published online: 08 Sep 2008

Citations (8)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Yousra Asaad, T.C. Melewar & Geraldine Cohen. (2015) Export market orientation behavior of universities: the British scenario. Journal of Marketing for Higher Education 25:1, pages 127-154.
Read now

Articles from other publishers (7)

Sanjay Krishnapratap Pawar. (2022) Marketing education to international students: A systematic literature review and future research agenda. International Journal of Consumer Studies 47:1, pages 42-58.
Crossref
Bang Nguyen, T C Melewar & Don E. SchultzBang Nguyen, T C Melewar & Don E. Schultz. 2017. Asia Branding. Asia Branding 306 319 .
Rachel Pasternak. (2014) Does the Behavioral Science Curriculum in a Private College Fit the Needs of the Job Market?. Creative Education 05:02, pages 97-103.
Crossref
Yousra Asaad, T.C. Melewar, Geraldine Cohen & John M.T. Balmer. (2013) Universities and export market orientation: an exploratory study of UK post-92 universities. Marketing Intelligence & Planning 31:7, pages 838-856.
Crossref
Vik Naidoo. (2008) From Ivory Towers to International Business. Journal of Studies in International Education 14:1, pages 5-28.
Crossref
Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .
Mitchell Ross, Joo‐Gim Heaney & Maxine Cooper. (2007) Institutional and managerial factors affecting international student recruitment management. International Journal of Educational Management 21:7, pages 593-605.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.